RadioInsight for Monday 25 April 2016
 

RadioInsight

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WYCR To Rebrand As Rocky 98.5

Posted: 24 Apr 2016 01:08 PM PDT
https://radioinsight.com/blog/headli...as-rocky-98-5/

Forever Media will complete the rebranding of its recent York PA
acquisitions on Monday, April 25 as Classic Rock 98.5 The Peak WYCR
York-Hanover PA as Rocky 98.5. WYCR has been running promos all weekend
promoting the new brand, which will join Forevers other Rock stations in
Altoona, Johnstown and Cumberland MD utilizing the Rocky name. Forever
purchased WYCR and sister 1280 WHVR Hanover in December 2015 for $2.6
million. It had acquired Country 107.7 WGTY Gettysburg/York and ESPN 1320
WGET Gettysburg in September and brought WGTY over to its Froggy Country
brand in January. With the pending relaunch of WYCR, longtime host Davy
Crockett has moved over to WGTY with the amphibian sounding Davy Croakett
name.