RadioInsight for Saturday 21 May 2016
 

RadioInsight

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Southern Rock/Country "99.5 The South" Launches In Birmingham

Posted: 20 May 2016 03:14 PM PDT
https://radioinsight.com/blog/headli...in-birmingham/



As we expected earlier today in Daily Domains, Cumulus flipped Country 99.5
Nash Icon WZRR Birmingham to Southern Rock/Country 99.5 The South at 5pm
today.

The flip takes WZRR out of its three-way Country battle with SummitMedias
104.7 WZZK and iHeartMedias 102.5 The Bull WDXB. Those two stations
combined for a 10.3 share of the Birmingham marketplace, while WZRR was at
a 1.9 share in the Spring Phase 1 Nielsen Audio ratings trends. The return
of Classic Rock brings WZRR partially back to its heritage format as it was
Rock 99 from 1988 through the end of 2011.

The station is branding as If its from The South, if its about The South,
its on 99.5 The South with a focus on Classic Rock/Adult Alternative
artists.

The first hour of The South consisted of:

Allman Brothers Southbound

Lynyrd Skynyrd Sweet Home Alabama

Bob Seger Hey Hey Going Back To Birmingham

Zac Brown Band Homegrown

Alabama Shakes Hold On

Black Crowes Hard To Handle

Charlie Daniels Band Birmingham Blues

Chris Stapleton Traveller

Mudcrutch Trailer

BB King The Thrill Is Gone

John Hiatt Drive South

Stevie Ray Vaughan Tightrope

Hard Working Americans Stomp and Holler

Drivin N Cryin Honeysuckle Blue

Sturgill Simpson Brace For Impact (Live A Little)