RadioInsight for Saturday 3 September 2016
 

RadioInsight

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Adweek: How iHeartMedia Is Looking Beyond Radio for Growth

Posted: 02 Sep 2016 05:47 PM PDT
http://www.adweek.com/news/advertisi...-growth-173036





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iHeart Debuts The Big Legend 98.3 Nashville

Posted: 02 Sep 2016 03:18 PM PDT
https://radioinsight.com/blog/headli...8-3-nashville/



iHeartMedia flipped Alternative Alt 98.3 W252CM/97.5 W248BQ/WNRQ-HD2
Nashville to Classic Country 98.3 The Big Legend at 5pm today.

The new format flanks sister Country The Big 98 97.9 WSIX against Cumulus
95.5 Nash Icon WSM-FM and Grand Ole Oprys 650 WSM. Nash Icon has become the
top Country station in the market registering a 6.6 share in the August
2016 Nielsen Audio ratings, well ahead of WSIXs 4.5 share. WSM added an
additional 2.3 share to Classic Country.

iHeartMedia Nashville announced today the debut of The BIG Legend at 98.3,
Nashville’s All Time Country Favorites station. The new station launched
commercial free today at 5 p.m. CT.Â*Â*

Â*

The BIG Legend at 98.3 kicked off Labor Day weekend for Nashville listeners
with popular songs from recording artists such as Alabama, Garth Brooks,
George Strait, Alan Jackson, Reba McEntire, Travis Tritt and more. The BIG
Legend at 98.3 is iHeartMedia Nashville’s second BIG Country brand and
joins sister station The BIG 98, Nashville’s No. 1 station for New Country.
Both radio station brands are part of iHeartCountry, the largest Country
broadcast radio group in America with more than 145 Country stations
nationwide.

Â*

We’re excited to announce the launch of a pure Classic Country radio
station brand for the city where this music was born and lives on so
strongly today,� stated Rod Phillips, Senior Vice President of Programming
for iHeartMedia Nashville and iHeartCountry’s Brand Manager.Â* “This new
station is the perfect match to our sister station, The Big 98, WSIX that
made these songs so famous through the years.�

iHeartMedia is a leading media outlet throughout the Nashville Region. Its
radio brands and content are available across multiple platforms, including
its broadcast stations; online via its branded digital sites; mobile; and
social, with nationwide listening through iHeartRadio, the all-in-one
streaming music and live radio service.