"Deal with the Devil"? (KUSC, Clear Channel deal)
 

http://www.publicbroadcasting.net/wx...ICLE_ID=518563

LOS ANGELES, CA (2003-07-07) In a move skeptics might call a deal with
the devil, but those involved see as a match made in heaven, public
radio station KUSC today is announcing a partnership with the nation's
largest radio company, Clear Channel Communications.

KUSC-FM (91.5) relies on underwriting -- those on-air blurbs saying,
``this program is being brought to you by'' so-and-so -- for 18% of its
income, with the rest coming from member donations and grants (the
station gets about $400,000 of its $5-million annual budget from the
Corporation for Public Broadcasting). But station general manager Brenda
Barnes said her marketing staff is too small and has too much turnover
to drum up those sponsorships effectively. So she has outsourced the job
to Clear Channel, which owns eight commercial stations in the Los
Angeles area and about 1,200 nationwide.