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Old February 21st 04, 02:30 AM
Mark Roberts
 
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R J Carpenter had written:
|
| "Mark Roberts" wrote:
|
| KCSM estimated that about 8% of its viewing audience will be
| affected. Cable and satellite feeds are to continue.
|
| Amazing.
|
| Is all that spectrum bandwidth occupied by over-the-air TV really serving
| only a small percentage of the population?

In the San Francisco Bay Area, it is quite likely. Yet NBC did
suffer a hit when it got into a snit with KRON (from losing the
bidding to buy the station) and flipped the affiliation to KNTV in
San Jose. An estimated 25% of the geographic area lost NBC service
over-the-air, but KNTV quickly arranged with Comcast's predecessor
to ensure cable carriage on area systems. In any event, KNTV has filed
to move to Mt. San Bruno (the site that KCSM-TV is leaving). But the
hit in ratings may have come more from KNTV's image (or lack of image)
in the market and having to compete with the San Francisco incumbent
stations in news. KNTV doesn't seem to be really committing the
resources or the brains to do it consistently right. It's passable
but feels like about Kansas City in quality.

Anyhow, due to the terrain of the Bay Area, as well as its
geographic expanse, there is no site that will serve all
areas well. There will be significant dead spots no matter
where the transmitter is located -- obviously, that's true
for FM as well. The best combination for FM stations seems to be a
Sutro (SF) or Beacon site with on-channel repeaters in the I-680 corridor
in the East Bay. TVs haven't tried that combination, possibly due to
the relatively heavy reliance on cable. KDTV does have a translator
in Santa Rosa (far North Bay), and KRON did have one there until KQED-DT
came on and wiped out channel 30.


--
"You're about to see a great sunset if you're in the right place."
-- KCBS morning traffic anchor, 6.58 am, February 9, 2004

 
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