Radio Ad Rant
 

A currently increasing practice in radio advertisements includes
longer and longer "disclaimers" of one sort or another read in a
rapid-fire voice. I may be imagining it, but some of these
disclaimers account for a third or more of the ad time.

I doubt I'm the only one who finds them excessively annoying. In
fact, they are so annoying that I can't tell you what products are
being sold (autos? financial products?) and when I tune away to
another station to get away from these ads (which is inevitable), its
likely that I won't return for a while. So not only are they
ineffective, they've got serious unintended consequences.

The "disclaimers" themselves are probably of dubious legal effect,
given the fact that they're nearly incomprehensible and probably not
complete in any event. If some legal department thinks its really
necessary, it would be far better to make a brief reference to another
source for more information and sell the product and not try to cut
loopholes.

A currently increasing practice in radio advertisements includes
longer and longer "disclaimers" of one sort or another read in a
rapid-fire voice. I may be imagining it, but some of these
disclaimers account for a third or more of the ad time.

I doubt I'm the only one who finds them excessively annoying. In
fact, they are so annoying that I can't tell you what products are
being sold (autos? financial products?) and when I tune away to
another station to get away from these ads (which is inevitable), its
likely that I won't return for a while. So not only are they
ineffective, they've got serious unintended consequences.

What is even more sleazy is that the disclaimers are often mumbled at the
BEGINNING of the commercial so that they can be mistaken for "fine print"
associated with the previous message. They seem to be mostly for car
dealers. Every time I hear one of those ads it makes me wonder why anybody
would do business with someone who is so obviously bull****ting them in the
effort to just get them into the showroom; it can only get worse once you
start dealing with them in person. (Sort of like spam with totally bogus
subject lines. If they had to trick you into opening the e-mail, what makes
you think they aren't going to cheat you if you order the V1c0D1n or
whatever crap they are selling.)

Lee



--
To e-mail, replace "bucketofspam" with "dleegordon"

"Lee Gordon" wrote in
:

A currently increasing practice in radio advertisements includes
longer and longer "disclaimers" of one sort or another read in a
rapid-fire voice. I may be imagining it, but some of these
disclaimers account for a third or more of the ad time.

I doubt I'm the only one who finds them excessively annoying. In
fact, they are so annoying that I can't tell you what products are
being sold (autos? financial products?) and when I tune away to
another station to get away from these ads (which is inevitable), its
likely that I won't return for a while. So not only are they
ineffective, they've got serious unintended consequences.

What is even more sleazy is that the disclaimers are often mumbled at
the BEGINNING of the commercial so that they can be mistaken for "fine
print" associated with the previous message. They seem to be mostly
for car dealers. Every time I hear one of those ads it makes me
wonder why anybody would do business with someone who is so obviously
bull****ting them in the effort to just get them into the showroom; it
can only get worse once you start dealing with them in person. (Sort
of like spam with totally bogus subject lines. If they had to trick
you into opening the e-mail, what makes you think they aren't going to
cheat you if you order the V1c0D1n or whatever crap they are selling.)

Lee

Lee, got an MP3 player in your car?

Pick your favorite genre station from http://www.bbc.co.uk/radio and use
Total Recorder from http://www.highcriteria.com/ to record BBC's great
programming while you're at work or sleep. The new version of Total
Recorder will even split continuous recording up into X minute MP3 files,
on the fly, into smaller files. Copy them to your MP3 player, like my 20GB
Archos Studio 20 hard drive MP3 player and play them in the car, at the
beach or at the office.

Screw commercial radio and its incessant grinding you into the ground with
little programming.....

No connections to hook up the player where you want to play? Go to Radio
Shack and get an Irock FM transmitter, made for Apple's Ipod player. It
will play any headphone audio over your FM stereo on 88.1, 88.3, 88.5 or
88.7 Mhz in a local dead channel. My Irock will transmit to the entire
house LIVE plugged into the soundcard audio output of the computer on any
stream like BBC.

You don't need to be a slave to the noise on AM and FM......

Larry