social commentary, performance art or smut?
 

I just came across the website for a video called "hunting for bambi".
From the looks of it, it seems to be a low-brow stab at the OLN/Playboy
genres of cable networks, but also comes across as a misogynist
celebration of gun culture. Does anybody have any insight or opinions
as to what else it could be construed as?
The preview is on www.teambambi.com