They're gonna BURN for this....


http://cbs5.com/topstories/local_story_208212723.html






mike

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....

It is a stunt. They are just playing any song that has "sex" in the title or
lyric. It is supposed to suck people in and attract attention. It sure
worked on you!

David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....

It is a stunt. They are just playing any song that has "sex" in the title or
lyric. It is supposed to suck people in and attract attention. It sure
worked on you!



Well, no...

I first heard of the change on a local CBC AM station this afternoon.
They had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.


"Nobody ever went broke underestimating the taste of the American public."

HL Mencken

"m II" wrote in message
news:urhyg.66210$B91.30819@edtnps82...
David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....

It is a stunt. They are just playing any song that has "sex" in the title
or lyric. It is supposed to suck people in and attract attention. It sure
worked on you!



Well, no...

I first heard of the change on a local CBC AM station this afternoon. They
had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.


It is not a format. It is a stunt to change the perception of that dial
position from one of an evangelical station to a pop station of some kind...
coming next week.

I wonder whether when you see an inflatable elephant on top of a car dealer
you think that they sell elephants there!

It's a stunt.

David Eduardo wrote:

"m II" wrote in message
news:urhyg.66210$B91.30819@edtnps82...
David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....

It is a stunt. They are just playing any song that has "sex" in the title
or lyric. It is supposed to suck people in and attract attention. It sure
worked on you!



Well, no...

I first heard of the change on a local CBC AM station this afternoon. They
had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.


It is not a format. It is a stunt to change the perception of that dial
position from one of an evangelical station to a pop station of some kind...
coming next week.

I wonder whether when you see an inflatable elephant on top of a car dealer
you think that they sell elephants there!

It's a stunt.

Kinda like a shtick. You know, like becoming a fake Hispanic.

dxAce
Michigan
USA

It'll get tired after a month or so;

Who'd advertize there ?



m II wrote:
They're gonna BURN for this....


http://cbs5.com/topstories/local_story_208212723.html






mike

On Fri, 28 Jul 2006 05:40:42 GMT, m II wrote:

David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....

It is a stunt. They are just playing any song that has "sex" in the title or
lyric. It is supposed to suck people in and attract attention. It sure
worked on you!



Well, no...

I first heard of the change on a local CBC AM station this afternoon.
They had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.

So God didin't invent sex?

David wrote:

I first heard of the change on a local CBC AM station this afternoon.
They had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.

So God didin't invent sex?



Sure. He also invented dogs. That does not give cuhulin the permission
to practice the former on the latter.




mike

wrote:

It'll get tired after a month or so;

Who'd advertize there ?

Exactly. I'm wondering if this format change indicates a trend. Are the
religion based stations losing people to the extent they are no longer
able to attract advertisers or contributors?

It's a sad state of affairs that the new owners think a tasteless
approach will increase income. David Eduardo is probably right when he
says there will be another change once the initial 'excitement' is over.

It's all publicity.



“The only thing worse than being talked about is not being talked about.”

Oscar Wilde

m II wrote:
wrote:

It'll get tired after a month or so;

Who'd advertize there ?

Exactly. I'm wondering if this format change indicates a trend. Are the
religion based stations losing people to the extent they are no longer
able to attract advertisers or contributors?

It's a sad state of affairs that the new owners think a tasteless
approach will increase income. David Eduardo is probably right when he
says there will be another change once the initial 'excitement' is over.

It's all publicity.

We had a station sterilize a frequency here in Chicago. Went from
CHR, to "Hell Radio..." which drew a LOT of fire (so to speak) and then
to Young Talk, which failed dismally.

When WNIB went from it's classical format, to WDRV's Classic Rock,
they stunted with a week of 24 hour single artist segues before they
settled down.

I did a format change from Rock to Country where we took the station
dark and did crickets and bird sound effects, with only a legal ID each
hour, for a weekend.

Things will settle down into a more mainstream format.

But to answer your question....there has been a strong movement in
recent years by, for, and against religious stations in the US.

For awhile there, and some still today, religious broadcasters
snapped up the non comm frequencies for satellite distributed
evangelicals. Many public stations found themselves crowded out of
coverage by drop-in religious broadcasters. There was, and has been
huge, debate over this due to the pseudo commercial nature of much
religious programming and the threatened loss of some Public Radio
coverage.

Aggressive steps have been taken by Public Broadcasters to protect
their franchises, by consolidating locals allocations in the region to
retain their coverage and prevent religious drop-ins from eating up
their weaker signal areas, mostly fringe. WBEZ acquired two additional
frequencies, and is working on a third, in the wake of this.

Still, religious FM's are having a tough time meeting the revenue
goals possible with more mainstream fare, and are the target of
acquisitions all over the dial. Like the Florians at WNIB, it's tough to
turn down nearly half a billion dollars, no matter how well you're
doing, or how much you believe in your product.







“The only thing worse than being talked about is not being talked about.”

Oscar Wilde