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#12
July 28th 06, 05:35 PM
posted to rec.radio.shortwave
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FM Format change in Fresno...
m II wrote:
wrote: It'll get tired after a month or so; Who'd advertize there ? Exactly. I'm wondering if this format change indicates a trend. Are the religion based stations losing people to the extent they are no longer able to attract advertisers or contributors? It's a sad state of affairs that the new owners think a tasteless approach will increase income. David Eduardo is probably right when he says there will be another change once the initial 'excitement' is over. It's all publicity. We had a station sterilize a frequency here in Chicago. Went from CHR, to "Hell Radio..." which drew a LOT of fire (so to speak) and then to Young Talk, which failed dismally. When WNIB went from it's classical format, to WDRV's Classic Rock, they stunted with a week of 24 hour single artist segues before they settled down. I did a format change from Rock to Country where we took the station dark and did crickets and bird sound effects, with only a legal ID each hour, for a weekend. Things will settle down into a more mainstream format. But to answer your question....there has been a strong movement in recent years by, for, and against religious stations in the US. For awhile there, and some still today, religious broadcasters snapped up the non comm frequencies for satellite distributed evangelicals. Many public stations found themselves crowded out of coverage by drop-in religious broadcasters. There was, and has been huge, debate over this due to the pseudo commercial nature of much religious programming and the threatened loss of some Public Radio coverage. Aggressive steps have been taken by Public Broadcasters to protect their franchises, by consolidating locals allocations in the region to retain their coverage and prevent religious drop-ins from eating up their weaker signal areas, mostly fringe. WBEZ acquired two additional frequencies, and is working on a third, in the wake of this. Still, religious FM's are having a tough time meeting the revenue goals possible with more mainstream fare, and are the target of acquisitions all over the dial. Like the Florians at WNIB, it's tough to turn down nearly half a billion dollars, no matter how well you're doing, or how much you believe in your product. “The only thing worse than being talked about is not being talked about.” Oscar Wilde |
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