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-   -   FM Format change in Fresno... (https://www.radiobanter.com/shortwave/100030-fm-format-change-fresno.html)

m II July 28th 06 04:59 AM

FM Format change in Fresno...
 
They're gonna BURN for this....


http://cbs5.com/topstories/local_story_208212723.html






mike

David Eduardo July 28th 06 06:19 AM

FM Format change in Fresno...
 

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....


It is a stunt. They are just playing any song that has "sex" in the title or
lyric. It is supposed to suck people in and attract attention. It sure
worked on you!



m II July 28th 06 06:40 AM

FM Format change in Fresno...
 
David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....


It is a stunt. They are just playing any song that has "sex" in the title or
lyric. It is supposed to suck people in and attract attention. It sure
worked on you!




Well, no...

I first heard of the change on a local CBC AM station this afternoon.
They had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.


"Nobody ever went broke underestimating the taste of the American public."

HL Mencken

David Eduardo July 28th 06 07:14 AM

FM Format change in Fresno...
 

"m II" wrote in message
news:urhyg.66210$B91.30819@edtnps82...
David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....


It is a stunt. They are just playing any song that has "sex" in the title
or lyric. It is supposed to suck people in and attract attention. It sure
worked on you!




Well, no...

I first heard of the change on a local CBC AM station this afternoon. They
had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.


It is not a format. It is a stunt to change the perception of that dial
position from one of an evangelical station to a pop station of some kind...
coming next week.

I wonder whether when you see an inflatable elephant on top of a car dealer
you think that they sell elephants there!

It's a stunt.



dxAce July 28th 06 10:08 AM

FM Format change in Fresno...
 


David Eduardo wrote:

"m II" wrote in message
news:urhyg.66210$B91.30819@edtnps82...
David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....

It is a stunt. They are just playing any song that has "sex" in the title
or lyric. It is supposed to suck people in and attract attention. It sure
worked on you!




Well, no...

I first heard of the change on a local CBC AM station this afternoon. They
had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.


It is not a format. It is a stunt to change the perception of that dial
position from one of an evangelical station to a pop station of some kind...
coming next week.

I wonder whether when you see an inflatable elephant on top of a car dealer
you think that they sell elephants there!

It's a stunt.


Kinda like a shtick. You know, like becoming a fake Hispanic.

dxAce
Michigan
USA



[email protected] July 28th 06 12:59 PM

FM Format change in Fresno...
 

It'll get tired after a month or so;

Who'd advertize there ?



m II wrote:
They're gonna BURN for this....


http://cbs5.com/topstories/local_story_208212723.html






mike



David July 28th 06 01:59 PM

FM Format change in Fresno...
 
On Fri, 28 Jul 2006 05:40:42 GMT, m II wrote:

David Eduardo wrote:

"m II" wrote in message
news:GYfyg.143819$I61.142791@clgrps13...
They're gonna BURN for this....


It is a stunt. They are just playing any song that has "sex" in the title or
lyric. It is supposed to suck people in and attract attention. It sure
worked on you!




Well, no...

I first heard of the change on a local CBC AM station this afternoon.
They had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.

So God didin't invent sex?


m II July 28th 06 05:09 PM

FM Format change in Fresno...
 
David wrote:

I first heard of the change on a local CBC AM station this afternoon.
They had a good laugh at the irony of it. Pandering to the lowest common
denominator seems to be an accepted way of fattening the bottom line.

So God didin't invent sex?



Sure. He also invented dogs. That does not give cuhulin the permission
to practice the former on the latter.




mike

m II July 28th 06 05:22 PM

FM Format change in Fresno...
 
wrote:

It'll get tired after a month or so;

Who'd advertize there ?


Exactly. I'm wondering if this format change indicates a trend. Are the
religion based stations losing people to the extent they are no longer
able to attract advertisers or contributors?

It's a sad state of affairs that the new owners think a tasteless
approach will increase income. David Eduardo is probably right when he
says there will be another change once the initial 'excitement' is over.

It's all publicity.



“The only thing worse than being talked about is not being talked about.”

Oscar Wilde

D Peter Maus July 28th 06 05:35 PM

FM Format change in Fresno...
 
m II wrote:
wrote:

It'll get tired after a month or so;

Who'd advertize there ?


Exactly. I'm wondering if this format change indicates a trend. Are the
religion based stations losing people to the extent they are no longer
able to attract advertisers or contributors?

It's a sad state of affairs that the new owners think a tasteless
approach will increase income. David Eduardo is probably right when he
says there will be another change once the initial 'excitement' is over.

It's all publicity.


We had a station sterilize a frequency here in Chicago. Went from
CHR, to "Hell Radio..." which drew a LOT of fire (so to speak) and then
to Young Talk, which failed dismally.

When WNIB went from it's classical format, to WDRV's Classic Rock,
they stunted with a week of 24 hour single artist segues before they
settled down.

I did a format change from Rock to Country where we took the station
dark and did crickets and bird sound effects, with only a legal ID each
hour, for a weekend.

Things will settle down into a more mainstream format.

But to answer your question....there has been a strong movement in
recent years by, for, and against religious stations in the US.

For awhile there, and some still today, religious broadcasters
snapped up the non comm frequencies for satellite distributed
evangelicals. Many public stations found themselves crowded out of
coverage by drop-in religious broadcasters. There was, and has been
huge, debate over this due to the pseudo commercial nature of much
religious programming and the threatened loss of some Public Radio
coverage.

Aggressive steps have been taken by Public Broadcasters to protect
their franchises, by consolidating locals allocations in the region to
retain their coverage and prevent religious drop-ins from eating up
their weaker signal areas, mostly fringe. WBEZ acquired two additional
frequencies, and is working on a third, in the wake of this.

Still, religious FM's are having a tough time meeting the revenue
goals possible with more mainstream fare, and are the target of
acquisitions all over the dial. Like the Florians at WNIB, it's tough to
turn down nearly half a billion dollars, no matter how well you're
doing, or how much you believe in your product.







“The only thing worse than being talked about is not being talked about.”

Oscar Wilde


m II July 28th 06 05:37 PM

FM Format change in Fresno...
 
David Eduardo wrote:

I wonder whether when you see an inflatable elephant on top of a car dealer
you think that they sell elephants there!



No. I think the car dealer got drunk and passed out on the lot. His
salesman PUT that elephant on the car dealer's chest when he was passed out.

Salesmen get their fun where they can find it. I don't imagine it to be
an easy life. We'll have to ask dxAce....



mike

[email protected] July 28th 06 05:52 PM

FM Format change in Fresno...
 
I once stumbled across a website about a Berkeley Parade.I just now did
a search for it and I saw, www.howberkeleycanyoube.com

Just pointing out that I doubt there will ever be any shortage of people
over there in that area who won't stay tuned in to that radio stations
''new format''.
cuhulin


[email protected] July 28th 06 08:43 PM

FM Format change in Fresno...
 
Some of those new car salesmen (women too) and used car salesmen are
pretty good.I have no problem with watching them on tv.
cuhulin


David Eduardo July 28th 06 09:21 PM

FM Format change in Fresno...
 

wrote in message
oups.com...

It'll get tired after a month or so;

Who'd advertize there ?


It is a stunt, designed to run a few days while the real format is being
readied. It is like doing a heartbeat for all weekend, or playing the same
song over and over... also attention getters used to announce that what was
there is gone and a new format is coming.

We do not sell ads on stunting days.



David Eduardo July 28th 06 09:25 PM

FM Format change in Fresno...
 

"m II" wrote in message
news:NQqyg.134653$A8.94510@clgrps12...
wrote:

It'll get tired after a month or so;

Who'd advertize there ?


Exactly. I'm wondering if this format change indicates a trend. Are the
religion based stations losing people to the extent they are no longer
able to attract advertisers or contributors?


Stunting prior to a new format is and has been the norm for 5 decades of US
radio. Stunts run a few days to a week or so, but are usually not as
creative as this... often they are the songs of construction work (saws and
hammers) or a heartbeat or a clock counting down. Or the favorite, play the
same song over and over for days.

It's a sad state of affairs that the new owners think a tasteless approach
will increase income.


It is a stunt, not intended to create income. It is intended to get
publicity. Which it did.

David Eduardo is probably right when he says there will be another change
once the initial 'excitement' is over.


Yeah, in a couple of more days.

It's all publicity.


Correct. It is not a format, it is not intended to be listened to. It is
intended to garner attention.



David Eduardo July 28th 06 09:35 PM

FM Format change in Fresno...
 

"m II" wrote in message
news:23ryg.134657$A8.90841@clgrps12...
David Eduardo wrote:

I wonder whether when you see an inflatable elephant on top of a car
dealer you think that they sell elephants there!



No. I think the car dealer got drunk and passed out on the lot. His
salesman PUT that elephant on the car dealer's chest when he was passed
out.

Salesmen get their fun where they can find it. I don't imagine it to be an
easy life. We'll have to ask dxAce....


That is like asking Dr. Kevorkian about the latest advances in geriatric
medicine.



dxAce July 28th 06 09:43 PM

FM Format change in Fresno...
 


David Frackelton Gleason, still prancing as 'Eduardo', wrote:

"m II" wrote in message
news:23ryg.134657$A8.90841@clgrps12...
David Eduardo wrote:

I wonder whether when you see an inflatable elephant on top of a car
dealer you think that they sell elephants there!



No. I think the car dealer got drunk and passed out on the lot. His
salesman PUT that elephant on the car dealer's chest when he was passed
out.

Salesmen get their fun where they can find it. I don't imagine it to be an
easy life. We'll have to ask dxAce....


That is like asking Dr. Kevorkian about the latest advances in geriatric
medicine.


Dr. Kevorkian needs to euthanize you, you stupid prancing fake Hispanic.

LMFAO at the shill, yet again.



Steve July 28th 06 10:41 PM

FM Format change in Fresno...
 

David Eduardo wrote:
"m II" wrote in message
news:NQqyg.134653$A8.94510@clgrps12...
wrote:

It'll get tired after a month or so;

Who'd advertize there ?


Exactly. I'm wondering if this format change indicates a trend. Are the
religion based stations losing people to the extent they are no longer
able to attract advertisers or contributors?


Stunting prior to a new format is and has been the norm for 5 decades of US
radio. Stunts run a few days to a week or so, but are usually not as
creative as this... often they are the songs of construction work (saws and
hammers) or a heartbeat or a clock counting down. Or the favorite, play the
same song over and over for days.

It's a sad state of affairs that the new owners think a tasteless approach
will increase income.


It is a stunt, not intended to create income. It is intended to get
publicity. Which it did.

David Eduardo is probably right when he says there will be another change
once the initial 'excitement' is over.


Yeah, in a couple of more days.

It's all publicity.


Correct. It is not a format, it is not intended to be listened to. It is
intended to garner attention.


Irrelevant. You are BUSTED.


Steve July 28th 06 10:42 PM

FM Format change in Fresno...
 

David Eduardo wrote:
wrote in message
oups.com...

It'll get tired after a month or so;

Who'd advertize there ?


It is a stunt, designed to run a few days while the real format is being
readied. It is like doing a heartbeat for all weekend, or playing the same
song over and over... also attention getters used to announce that what was
there is gone and a new format is coming.

We do not sell ads on stunting days.


Doesn't matter. You are BUSTED.


m II July 29th 06 04:11 AM

FM Format change in Fresno...
 
David Eduardo wrote:

Salesmen get their fun where they can find it. I don't imagine it to be an
easy life. We'll have to ask dxAce....


That is like asking Dr. Kevorkian about the latest advances in geriatric
medicine.



...true...

Mind you, I've heard Kevorkian is like Mother Theresa in comparison to
the Ace.


mike

m II July 29th 06 04:16 AM

FM Format change in Fresno...
 
Steve wrote:

We do not sell ads on stunting days.


Doesn't matter. You are BUSTED.



Hey, Steve..with all respect, this is getting as boring as the
repetitious 'tard postings.




mike



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