RadioBanter - Continuing discussions from a few weeks ago:

From AllAccess.com

'FCC Will Split L.A. Ownership Hearing Between Two Locations

'The FCC has issued an agenda for its LOS ANGELES media-ownership public
hearing, and the panel will be split between two locations. The
afternoon session -- 1-4:30p (PT) -- will take place at USC's DAVIDSON
CONFERENCE CENTER, and, after a dinner break, the evening session
(6:30-10p) will be held at EL SEGUNDO HIGH SCHOOL near LAX.

'The afternoon session will feature a panel with the creative community
on independent programming, and the evening session will have a panel on
an overview of the LOS ANGELES market. No panelists have been yet named
for the panels.'

Interesting FCC strategy, here, in light of recent revelations about
previous ownership studies.

And this, I found most telling, especially given the warm feelings
expressed here on the topic. This is far from an indictment of HD Radio.
But does point to a possible, if not probable, perceptual obstacle that
could impact the implementation strategy.

Considering that broadcasters have also been trying to implement
digital strategies on shortwave, this study may provide at least a
soupcon of illumination into that mess

Also from AllAccess.com

'Study: Listeners Confused About HD Radio

'Stations contribute to confusion when they say they are 'broadcasting
in HD' without offering an explanation of what is required to receive it
A new research study from MARK KASSOF & CO. reveals that 5% of 18-64s
think they're receiving HD RADIO from at least one of the FM stations
they listen to -- but they haven't actually purchased an HD-capable
radio. Among these listeners, 46% say HD is "about the same" as regular
FM radio, while 12% of them characterize HD as "a lot better" than
regular FM.

'"Stations contribute to confusion when they say they are 'broadcasting
in HD' without offering an explanation of what HD provides and what is
required to receive it," company President MARK KASSOF. "As a result,
some listeners wrongly think they are receiving HD."

'Just 1% of listeners say they've purchased an HD-capable radio, and
two-thirds of those say HD is "a lot better" than regular FM. The
findings are based on 752 telephone interviews completed from September
13-17. '