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On Sep 30, 12:19 am, "David Eduardo" wrote:
"Telamon" wrote in message ... They didn't ask the listeners and they did not listen to the stations that have good regional coverage. All 25 or 30 of them? Most of those stations, perhaps nearly all, do not care about anything except the strongest groundwave coverage areas. One would be enough but the number is a lot more than 25 to 30. No, it is actually not. You are perhaps missing the point that radio markets are not single cities or even counties. Chicago is an 11 county metro, for example. Very few signals cover it all. Only a couple get any significant listening outside the metro, either... despite pretty good coductivity there. So there are really only a handful of staitons by day, on AM, that cover adequately outside their radio market. And at night, there are even fewer due to interference, directionality, and the fact that AM is only listened to lightly at night demonstrates this. The number is basically the 25 former 1-As, plus a handful of the old 1-Bs. No former regionals get any really useful skywave, as the channels are too crowded. And some of the 1-As are chewed up at night by other stations, like KFI and KNX do to the East of the LA market. Do a nice little straight line history and project into the future the total AM listenership in the US and its age level. Within th enext decade, it will be almost entirely over 55, and down to about 6% to 7% of all radio listening. The only straight line I see is the HD driving listeners away evenings. Using statistics to predict the future is foolhardy at best. You don't know the future. The decline of AM listening is mostly a function of age. The band "average age" increases by 1 year every 18 months, nationally, and there are two whole rated generations that for all practical purposes don't use AM at all or only for some special occurrence. I steadfastly predict that Americans will continue to age one year each 12 months, so there will be ongoing ageing of AM listeners until the band is totally unprofitable. This will be hastened by the current "we already read the tea leaves" move of many AM news talk operators to transfer the format to FM and put the AM to some other niche use until it no longer produces anything. Instead of posting this crap, you'd better start altering your web resume some more. Quick! |
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