In article ,
"David Eduardo" wrote:

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
t...
Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?

Because many formats are excluded because, with the finite number of FMs
in any market, there is not room for the second tier of formats. With HD
2 channels, there is.

Now, now, Eduardo... you know full well that the reason that a given
format is not available in a given market is because it's just not
profitable to program it.

That is absolutely untrue.

There are many profitable formats that could be done that are not being done
because there are even more profitable formats that "use up" all the
available FM channels in the market.

Depending on the market, there are probably a dozen or so profitable,
although less so than those on the air already, formats available.

Call them what you will, they are simply formats 13 to 24 in a market with
12 or so stations.... profitable, salable, listenable. But not as profitable
as other formats, so they don't get broadcast until HD comes along.

The only difference with IBOC-FM is that now they can use a single plant
to provide multiple formats.. I don't see a lot of stations doing this,
though, on a long-range model, since these formats will still not be
profitable.

Sure they will be. Our Tejano formats on HD in 5 markets in Texas are
getting excellent response, and should be generating respectable income
soon, even without that many receivers out there. Tejano, as an example, was
about a 0.8 to 1.1 share format in Dallas on a signal that now has about a 2
share... the Tejano format was lost to the market till we put it on HD, and
now, over time, it will be a respectable performer... just right under the
better performing formats we have on the main channels.

What!

Are you saying that not only are there enough HD radios purchased in "a
market" AND by a specific ethnic group to show itself as a "respectable
performer" and by that I take it to mean it is showing good advertising
results? You have certainly reached new heights in the "strange tales
from the pointy haired marketing management side".

This sort of thinking started when Eduardo went on a diet and began
eating those radio diaries to lose weight. I told him it wasn't a good
idea but he would not listen. I hope you kids reading this out there on
Usenet now realize the dangers of a diet that consists only of radio
marketing statistics. This state of mental confusion could happen to
you.

--
Telamon
Ventura, California