DAB annual sales 50% below forecast!!
 

In the DRDB's 5-year forecast in 2004 they forecast that there would
be 5.2m
sales in 2008 taking cumulative sales to 13.15m.

In the DRDB's 5-year forecast that came out last week they're
forecasting
that they will sell only 2.6m receivers in 2008, and the cumulative
sales
they're forecasting will be just 9.16m.

So the current forecast annual sales for 2008 are 50% below previous
forecasts, and the cumulative sales are 30% below previous
forecasts!!!!!!!!!!!!!!!!

Fifty bloody percent! That's amazing. They're waaaaaaaaaaaaaaaaaay
behind
target, and they'll never get FM switched off at the rate they're
going.

They also provided a graph in the 5-year forecast of the cumulative
sales in
the 2004 document, but now all they'll provide is a graph of "DAB
household
penetration" for the next 5 years - basically because cumulative sales
have
fallen so massively behind target they don't want anybody to see how
massively wrong their original forecasts were. For example, they were
predicting cumulative sales of 22m by the end of 2009 - not bleeding
likely
when sales next year will only be 2.6m and cumulative sales will be
9.16m.
They're having a giraffe!

Un fking lucky. Serves them right due to the disgraceful way they've
acted
with regards to DAB+ and every other bleeding thing they've done since
the
whole DAB debacle began.

--
Steve - www.digitalradiotech.co.uk - Digital Radio News & Info