On Oct 5, 5:13 am, (Don Pearce) wrote:
On Fri, 05 Oct 2007 02:02:37 -0700, RHF
wrote:





On Oct 4, 11:34 pm, "Brenda Ann" wrote:
"IBOCcrock" wrote in message

groups.com...

On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM
or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes
the
programming, but hates the sound quality. When they get it on FM,
they
listen.

I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income

Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.

Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...

45-50 year olds are the ones you sell new whizbang TV's, cars,
refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
different brands of toothpaste, and even some of the new flavors of soda and
such.- Hide quoted text -

- Show quoted text -

BAD,

I know more than a few people over the Age of 55 who
Buy and Pay-For all the latest Gadgets and Technology.

They are called Grandparents. ~ RHF

Maybe -if- Advertisers crafted a Message for their Products and
Services that would touch the Hearts-and-Minds of Grandparents
with the "Needs and Wants" of their Grandchildren : Then they
could have a vast Market to Sell-Into : Instead of Writting "Off"
the Age 55+ Demographic.

and that is something to think about ~ RHF
.

The problem with this is that most grandparents see their
grandchildren as over-indulged, spoiled brats - little princes and
princesses who have their every whim indulged. They have no needs and
wants.


We have an AM station but I have no idea how they keep their
listeners. FM has taken over with the genres. I think last I heard
they were an 'oldies' station. Many years ago they were our first
station in the area. I remember they used to have a person sleep
inside the transmission station just off the highway in case of
technical problems.

---
Michael Lalonde
OMB Business Development Officer
1170 Ramsey View Court
Sudbury, ON P3E 2E4