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SAD truth about AM nighttime - almost nobody is listening
David Eduardo wrote: The standard daypart is 7 to Midnight. Using the 6th largest city, Houston, as an example, between 7 PM and midnight...as a percentage of all persons, whether using radio or not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 5:54 am, SFTV_troy wrote:
Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. How will severely curtailing their coverage area and sticking their heads in the sand bring in more listeners? |
SAD truth about AM nighttime - almost nobody is listening
THIS DISCUSSION IS OFF-TOPIC FOR REC.AUDIO.TECH
(AND REC.AUDIO.CAR, FOR THAT MATTER) PLEASE DROP REC.AUDIO.TECH FROM THIS DISCUSSION |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 2:54 am, SFTV_troy wrote:
David Eduardo wrote: The standard daypart is 7 to Midnight. Using the 6th largest city, Houston, as an example, between 7 PM and midnight...as a percentage of all persons, whether using radio or not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. And has for the last fifty years. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. Do try and take a look at the ratings for those digital upgrades, dip****, then come back here to apologize. |
SAD truth about AM nighttime - almost nobody is listening
wrote in message oups.com... On Oct 3, 5:54?am, SFTV_troy wrote: David Eduardo wrote: The standard daypart is 7 to Midnight. Using the 6th largest city, Houston, as an example, between 7 PM and midnight...as a percentage of all persons, whether using radio or not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. Listeners do not care about audio quality, but program quality - it is the music formatted FMs that are screwed from attacks from iPods, cell phone music streaming, and personalized music services such as Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly rated. You have it ass-backwards. Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. And AM news talkers have about 60% or more of their audience in the 55 and older demos, which is not an age group with much, if any, sales appeal. Heck, just this week a 50 kw sports AM in Detroit moved to FM... because they want to appeal more to younger-than-55 demographic groups. |
SAD truth about AM nighttime - almost nobody is listening
"David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income. No wonder so many businesses are going under, if that's the way they do business. |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 5:45 pm, dxAce wrote:
Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have, though that part of his website shifts like the sands depending one what people are saying here. Steve |
SAD truth about AM nighttime - almost nobody is listening
"Steve" wrote in message oups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... |
SAD truth about AM nighttime - almost nobody is listening
David Eduardo wrote: "Steve" wrote in message oups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. Pathological! |
SAD truth about AM nighttime - almost nobody is listening
"dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message oups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. My point is that the credits are not from the same accreditation boards, and are not combinable... |
SAD truth about AM nighttime - almost nobody is listening
dxAce wrote:
David Eduardo wrote: "Steve" wrote in message oups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. Pathological! Didn't someone else make such a claim a couple of years ago? :) |
SAD truth about AM nighttime - almost nobody is listening
David Eduardo wrote: "dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message oups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. My point is that the credits are not from the same accreditation boards, and are not combinable... Uh-huh. |
SAD truth about AM nighttime - almost nobody is listening
D Peter Maus wrote: dxAce wrote: David Eduardo wrote: "Steve" wrote in message oups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. Pathological! Didn't someone else make such a claim a couple of years ago? :) Something like that... ; ) |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 6:59 pm, "David Eduardo" wrote:
"dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message groups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. My point is that the credits are not from the same accreditation boards, and are not combinable...- And that is very likely for a good reason. Accreditation boards exist for a purpose, you know. |
SAD truth about AM nighttime - almost nobody is listening
"Steve" wrote in message oups.com... On Oct 3, 6:59 pm, "David Eduardo" wrote: "dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message groups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. My point is that the credits are not from the same accreditation boards, and are not combinable...- And that is very likely for a good reason. Accreditation boards exist for a purpose, you know. Yeah, but credits valid in one may not be transferrable to another. |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 2:54 am, SFTV_troy wrote:
David Eduardo wrote: The standard daypart is 7 to Midnight. Using the 6th largest city, Houston, as an example, between 7 PM and midnight...as a percentage of all persons, whether using radio or not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. I listen to the radio if I'm doing something else. The new shows are out, so I'm watching them right now, to see if any are going to be worth adding to the list. |
SAD truth about AM nighttime - almost nobody is listening
Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. I listen to the radio if I'm doing something else. The new shows are out, so I'm watching them right now, to see if any are going to be worth adding to the list. Putting GOOD late night programming on would be a hell of a good start. Fart Smell did well at first because he was the only thing on late night besides howling religious maniacs and high rotation music. Then he began to be someone to make fun of. |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 1:34 pm, "David Eduardo" wrote:
wrote in message oups.com... On Oct 3, 5:54?am, SFTV_troy wrote: David Eduardo wrote: The standard daypart is 7 to Midnight. Using the 6th largest city, Houston, as an example, between 7 PM and midnight...as a percentage of all persons, whether using radio or not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. Listeners do not care about audio quality, but program quality - it is the music formatted FMs that are screwed from attacks from iPods, cell phone music streaming, and personalized music services such as Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly rated. You have it ass-backwards. Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. And AM news talkers have about 60% or more of their audience in the 55 and older demos, which is not an age group with much, if any, sales appeal. Heck, just this week a 50 kw sports AM in Detroit moved to FM... because they want to appeal more to younger-than-55 demographic groups.- Hide quoted text - - Show quoted text - d"Eduado, Think about the Political 'import' of what you are saying. * News/Talk Radio on AM/MW Conservatized the Over-50 Demographic Groups. * News/Talk Radio on FM could Conservatized the Over-25 Demographic Groups. Clearly the Democrats will Ban Conservative New/Talk on the FM Radio Band { Except for Liberal NPR & PRI :o} the times they are a changing . . . - i heard that on the radio ~ RHF |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 3:59 pm, "David Eduardo" wrote:
"dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message groups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. - My point is that the credits are not from the same - accreditation boards, and are not combinable... d'Eduardo - Once Again Your Numbers Lie. ~ RHF Maybe they are not 'credits' at but "Shares" ! And -if- they are 'credits' are they Sellable Credits ? |
SAD truth about AM nighttime - almost nobody is listening
On Oct 4, 5:28 am, dxAce wrote:
David Frackelton Gleason, still not 'accredited' as 'Eduardo'. wrote: "Steve" wrote in message roups.com... On Oct 3, 6:59 pm, "David Eduardo" wrote: "dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message groups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. My point is that the credits are not from the same accreditation boards, and are not combinable...- And that is very likely for a good reason. Accreditation boards exist for a purpose, you know. Yeah, but credits valid in one may not be transferrable to another. So what's your excuse about that amateur radio license?- Hide quoted text - - Show quoted text - Eduardo is just a high-school dropout - my company wouldn't touch him, because he counldn't be bid on any proposals. |
SAD truth about AM nighttime - almost nobody is listening
IBOCcrock wrote: On Oct 4, 5:28 am, dxAce wrote: David Frackelton Gleason, still not 'accredited' as 'Eduardo'. wrote: "Steve" wrote in message roups.com... On Oct 3, 6:59 pm, "David Eduardo" wrote: "dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message groups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. My point is that the credits are not from the same accreditation boards, and are not combinable...- And that is very likely for a good reason. Accreditation boards exist for a purpose, you know. Yeah, but credits valid in one may not be transferrable to another. So what's your excuse about that amateur radio license?- Hide quoted text - - Show quoted text - Eduardo is just a high-school dropout - It's interesting in that there seems to be a high dropout rate amongst Hispanics and that seems to carry over to faux Hispanics as well. Priceless! dxAce Michigan USA |
SAD truth about AM nighttime - almost nobody is listening
Steve wrote: On Oct 3, 5:54 am, SFTV_troy wrote: Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. How will severely curtailing their coverage area and sticking their heads in the sand bring in more listeners? If you knew anything about HD Radio (and it seems you do not), then you'd know the coverage area will be the same as AM, once they turn off the analog, and constrain the stations to 10 kHz per. Right now, the biggest obstacle to Digital AM, is the backwards- compatibility with analog (forcing the channels to be 20 kHz wide). If the analog was eliminated, the channels would fit very nicely, and there'd be no more overlap. |
SAD truth about AM nighttime - almost nobody is listening
Brenda Ann wrote: "David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 11:36 pm, "David Eduardo" wrote:
"Steve" wrote in message oups.com... On Oct 3, 6:59 pm, "David Eduardo" wrote: "dxAce" wrote in message ... David Eduardo wrote: "Steve" wrote in message groups.com... On Oct 3, 5:45 pm, dxAce wrote: Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan It's probably also the number of academic degrees he claims to have I don't claim to have any.... But, you did claim to have enough credits for two degrees, then denying that you stated such and then flip flopping yet again. My point is that the credits are not from the same accreditation boards, and are not combinable...- And that is very likely for a good reason. Accreditation boards exist for a purpose, you know. Yeah, but credits valid in one may not be transferrable to another.- Hide quoted text - - Show quoted text - If the accreditation boards are doing their jobs then the credits probably won't be transferable. |
SAD truth about AM nighttime - almost nobody is listening
On Oct 4, 10:15 am, SFTV_troy wrote:
Don Pearce wrote: But he is right. At 57 I fall neatly into that demographic. I have a great disposable income, but I choose not to dispose. I can't remember the last time I bought something with a "brand". We just aren't as gullible as the children. Well said. Advertisers favorite age group is 15-35, because they have NO brand loyalty, and are easily persuaded to switch brands. Advertising to over 45 is like trying to convince President Bush to join the Democratic party. It's a waste of money, because the over 45 group are "set in their ways". Sounds like you must be over 45. Way over.... |
SAD truth about AM nighttime - almost nobody is listening
On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote: "David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. Good luck advertising to Gen Y, as they have shunned terrestrial radio in favor of iPods, cell phones, Satellite Radio, etc... |
SAD truth about AM nighttime - almost nobody is listening
In article ,
"David Eduardo" wrote: wrote in message oups.com... On Oct 3, 5:54?am, SFTV_troy wrote: David Eduardo wrote: The standard daypart is 7 to Midnight. Using the 6th largest city, Houston, as an example, between 7 PM and midnight...as a percentage of all persons, whether using radio or not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. Listeners do not care about audio quality, but program quality - it is the music formatted FMs that are screwed from attacks from iPods, cell phone music streaming, and personalized music services such as Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly rated. You have it ass-backwards. Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? Snip Then why hasn't this totally happened in souther California...Dude. -- Telamon Ventura, California |
SAD truth about AM nighttime - almost nobody is listening
In article . com,
Steve wrote: On Oct 4, 10:15 am, SFTV_troy wrote: Don Pearce wrote: But he is right. At 57 I fall neatly into that demographic. I have a great disposable income, but I choose not to dispose. I can't remember the last time I bought something with a "brand". We just aren't as gullible as the children. Well said. Advertisers favorite age group is 15-35, because they have NO brand loyalty, and are easily persuaded to switch brands. Advertising to over 45 is like trying to convince President Bush to join the Democratic party. It's a waste of money, because the over 45 group are "set in their ways". Sounds like you must be over 45. Way over.... I figure he is at least 65. -- Telamon Ventura, California |
SAD truth about AM nighttime - almost nobody is listening
In article om,
SFTV_troy wrote: Brenda Ann wrote: "David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. Your posts are so convincing. -- Telamon Ventura, California |
SAD truth about AM nighttime - almost nobody is listening
"IBOCcrock" wrote in message oups.com... On Oct 4, 10:13?am, SFTV_troy wrote: Brenda Ann wrote: "David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. Good luck advertising to Gen Y, as they have shunned terrestrial radio in favor of iPods, cell phones, Satellite Radio, etc... 45-50 year olds are the ones you sell new whizbang TV's, cars, refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying different brands of toothpaste, and even some of the new flavors of soda and such. |
SAD truth about AM nighttime - almost nobody is listening
On Oct 5, 5:13 am, (Don Pearce) wrote:
On Fri, 05 Oct 2007 02:02:37 -0700, RHF wrote: On Oct 4, 11:34 pm, "Brenda Ann" wrote: "IBOCcrock" wrote in message groups.com... On Oct 4, 10:13?am, SFTV_troy wrote: Brenda Ann wrote: "David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. Good luck advertising to Gen Y, as they have shunned terrestrial radio in favor of iPods, cell phones, Satellite Radio, etc... 45-50 year olds are the ones you sell new whizbang TV's, cars, refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying different brands of toothpaste, and even some of the new flavors of soda and such.- Hide quoted text - - Show quoted text - BAD, I know more than a few people over the Age of 55 who Buy and Pay-For all the latest Gadgets and Technology. They are called Grandparents. ~ RHF Maybe -if- Advertisers crafted a Message for their Products and Services that would touch the Hearts-and-Minds of Grandparents with the "Needs and Wants" of their Grandchildren : Then they could have a vast Market to Sell-Into : Instead of Writting "Off" the Age 55+ Demographic. and that is something to think about ~ RHF . The problem with this is that most grandparents see their grandchildren as over-indulged, spoiled brats - little princes and princesses who have their every whim indulged. They have no needs and wants. We have an AM station but I have no idea how they keep their listeners. FM has taken over with the genres. I think last I heard they were an 'oldies' station. Many years ago they were our first station in the area. I remember they used to have a person sleep inside the transmission station just off the highway in case of technical problems. --- Michael Lalonde OMB Business Development Officer 1170 Ramsey View Court Sudbury, ON P3E 2E4 |
SAD truth about AM nighttime - almost nobody is listening
On Oct 6, 5:25 am, wb wrote:
wrote: On Oct 5, 5:13 am, (Don Pearce) wrote: On Fri, 05 Oct 2007 02:02:37 -0700, RHF wrote: On Oct 4, 11:34 pm, "Brenda Ann" wrote: "IBOCcrock" wrote in message legroups.com... On Oct 4, 10:13?am, SFTV_troy wrote: Brenda Ann wrote: "David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. Good luck advertising to Gen Y, as they have shunned terrestrial radio in favor of iPods, cell phones, Satellite Radio, etc... 45-50 year olds are the ones you sell new whizbang TV's, cars, refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying different brands of toothpaste, and even some of the new flavors of soda and such.- Hide quoted text - - Show quoted text - BAD, I know more than a few people over the Age of 55 who Buy and Pay-For all the latest Gadgets and Technology. They are called Grandparents. ~ RHF Maybe -if- Advertisers crafted a Message for their Products and Services that would touch the Hearts-and-Minds of Grandparents with the "Needs and Wants" of their Grandchildren : Then they could have a vast Market to Sell-Into : Instead of Writting "Off" the Age 55+ Demographic. and that is something to think about ~ RHF . The problem with this is that most grandparents see their grandchildren as over-indulged, spoiled brats - little princes and princesses who have their every whim indulged. They have no needs and wants. We have an AM station but I have no idea how they keep their listeners. FM has taken over with the genres. I think last I heard they were an 'oldies' station. Many years ago they were our first station in the area. I remember they used to have a person sleep inside the transmission station just off the highway in case of technical problems. --- Michael Lalonde OMB Business Development Officer 1170 Ramsey View Court Sudbury, ON P3E 2E4 This is all a bunch of speculative brouhaha. Talk radio is fine on AM. Music is acceptable on FM. HD FM sucks and interferes with analog FM. Satellite radio is a quickly dying fad.Generation Y will listen to MP3z and whatnot because of marketing, most if not all have no clue about "sound quality". The iPod is more about those silly white earphones than sound quality.- Hide quoted text - - Show quoted text - WB, Yes - For many of the the 'youth' Generation the iPod is about the latest "IN" Thing. i must be 'young at heart' -cause- i am about to buy another radio thingy ~ RHF |
SAD truth about AM nighttime - almost nobody is listening
On Oct 3, 2:54 am, SFTV_troy wrote:
David Eduardo wrote: The standard daypart is 7 to Midnight. Using the 6th largest city, Houston, as an example, between 7 PM and midnight...as a percentage of all persons, whether using radio or not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. A REMINDER TO ALL -WRT- "HD" RADIO There Is a "HD Radio" NewsGroup HD RADIO = http://groups.google.com/group/hd-radio/ Description: This is a Group for discussing HD Radio, it's viability in the market place, HD Radios & Receivers and Technology, Programming, Reception, and in general anything concerning HD Radio that shouldn't be clogging up other NewsGroups, like Rec.Radio.Shortwave. For anyone who is looking for an "HD" Radio Group that is Moderated -or- Simply NOT Rec.Radio.Shortwave Here is a List of Yahoo Groups that have something to do with "HD" Radio News and Information. HD RADIO = http://groups.yahoo.com/search?query=HD+Radio * HDRadio * HD-Radio * HD-Radio-Engineering * Accurian HD Radio {RadioShack} * High Defination Radio Plus here is a List of Yahoo Groups that have something to do with "IBOC" {HD Radio} News and Information. http://groups.yahoo.com/search?query=IBOC * HD-Radio-Engineering * Sangean HDT1 "HD" Radio Tuner * NO2IBOC = Just Say "NO" To IBOC ! * DRM IBOC HDRadio = DRM and HD Radio Forum * AMStereoOnly = AM Stereo Only ! - Where Digital Is Dead ! FWIW - Here is another HD Radio Forum {NewsGroup} AVS Forum Digital Video & Audio Devices HD Radio HD RADIO = http://www.avsforum.com/avs-vb/forumdisplay.php?f=154 Some Good Info Here and It is Free for the Reading :o) And Once Again The Aforementioned "HDRadio" NewsGroup HDRADIO=http://groups.google.com/group/hd-radio/ hy dee ray dee oh ~ RHF |
SAD truth about AM nighttime - almost nobody is listening
On Oct 6, 7:05 pm, RHF wrote:
On Oct 6, 5:25 am, wb wrote: wrote: On Oct 5, 5:13 am, (Don Pearce) wrote: On Fri, 05 Oct 2007 02:02:37 -0700, RHF wrote: On Oct 4, 11:34 pm, "Brenda Ann" wrote: "IBOCcrock" wrote in message legroups.com... On Oct 4, 10:13?am, SFTV_troy wrote: Brenda Ann wrote: "David Eduardo" wrote in message ... Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. Good luck advertising to Gen Y, as they have shunned terrestrial radio in favor of iPods, cell phones, Satellite Radio, etc... 45-50 year olds are the ones you sell new whizbang TV's, cars, refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying different brands of toothpaste, and even some of the new flavors of soda and such.- Hide quoted text - - Show quoted text - BAD, I know more than a few people over the Age of 55 who Buy and Pay-For all the latest Gadgets and Technology. They are called Grandparents. ~ RHF Maybe -if- Advertisers crafted a Message for their Products and Services that would touch the Hearts-and-Minds of Grandparents with the "Needs and Wants" of their Grandchildren : Then they could have a vast Market to Sell-Into : Instead of Writting "Off" the Age 55+ Demographic. and that is something to think about ~ RHF . The problem with this is that most grandparents see their grandchildren as over-indulged, spoiled brats - little princes and princesses who have their every whim indulged. They have no needs and wants. We have an AM station but I have no idea how they keep their listeners. FM has taken over with the genres. I think last I heard they were an 'oldies' station. Many years ago they were our first station in the area. I remember they used to have a person sleep inside the transmission station just off the highway in case of technical problems. --- Michael Lalonde OMB Business Development Officer 1170 Ramsey View Court Sudbury, ON P3E 2E4 This is all a bunch of speculative brouhaha. Talk radio is fine on AM. Music is acceptable on FM. HD FM sucks and interferes with analog FM. Satellite radio is a quickly dying fad.Generation Y will listen to MP3z and whatnot because of marketing, most if not all have no clue about "sound quality". The iPod is more about those silly white earphones than sound quality.- Hide quoted text - - Show quoted text - WB, Yes - For many of the the 'youth' Generation the iPod is about the latest "IN" Thing. Good lord, my wife keeps raving about her IPOD. I could care less, I'm more of a CD type person. I fought buying a Blackberry until she almost had to drag me in to help her pick one out. Apparently it's necessary when you're in accountant to keep in touch with the office lol. --- Michael Lalonde OMB Business Development Officer 1170 Ramsey View Court Sudbury, ON P3E 2E4 |
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