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-   -   $280,000,000 more to be pissed on HD Radio! (https://www.radiobanter.com/shortwave/126082-re-%24280-000-000-more-pissed-hd-radio.html)

Steve October 15th 07 10:08 PM

$280,000,000 more to be pissed on HD Radio!
 
On Oct 15, 4:37 pm, IBOCcrock wrote:
"Has the HD Radio Alliance done a proper risk analysis for investing
another $230 million to sell this failed (present tense) technology?
Here's what has happened with HD Radio to date: nothing. Here's what
investing another $230 million means for broadcast radio's audience:
Another year of being pounded with HD Radio commercials that aren't
drawing interest. Finally, here's what that investment by the radio
industry means to its bottom line: All of these former radio
advertisers are now getting free mentions on radio while they cut back
the amount they used to spend for radio advertising."

http://www.audiographics.com/agd/101507-1.htm

Eduardo - no wonder, your industry is in shambles!


These people don't seem to understand what they're up against. They
might as well just set that money on fire.



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