Music Fm Radio in Trouble
 

I can't stand Sean Hannity at times. But I think he's right on\1

Sean Hannity's warning for music-oriented Radio
"Music radio is going to be in trouble."
So said radio talker and Fox News host Sean Hannity this week at
Arbitron's consultant fly-in.
"In five years when every car has an iPod connection and you can
listen to anything you want, what is music radio going to do?"
I have long argued (and many others have likewise taken up the cause)
that what's between the records becomes more, not less, important as
our sound-alike competition multiplies and new channels of
distribution make their way into home, work, and car - populated by
content that is not owned, produced, sold, licensed, or monetized by
anyone in the radio industry.
Sean is dead right on this point.
Within five years we'll see diminishing ratings on sound-alike music-
oriented FM's. And radio will enter a new age of non-music
programming.
Not necessarily talk. But not particularly music.
The spoils will go to those who create the experiments now. While it's
fine for our industry to reward the successes of those who do the
obvious and succeed, shouldn't we also reward those who take the kinds
of chances that are necessary for the long-term vitality of radio?
The AM radio style of political talk is only one facet of what will
fast become a burgeoning trend towards non-music.
An aside...

Music Fm Radio in Trouble
 

On Dec 17, 4:56 pm, wrote:
I can't stand Sean Hannity at times. But I think he's right on\1

Sean Hannity's warning for music-oriented Radio
"Music radio is going to be in trouble."
So said radio talker and Fox News host Sean Hannity this week at
Arbitron's consultant fly-in.
"In five years when every car has an iPod connection and you can
listen to anything you want, what is music radio going to do?"
I have long argued (and many others have likewise taken up the cause)
that what's between the records becomes more, not less, important as
our sound-alike competition multiplies and new channels of
distribution make their way into home, work, and car - populated by
content that is not owned, produced, sold, licensed, or monetized by
anyone in the radio industry.
Sean is dead right on this point.
Within five years we'll see diminishing ratings on sound-alike music-
oriented FM's. And radio will enter a new age of non-music
programming.
Not necessarily talk. But not particularly music.
The spoils will go to those who create the experiments now. While it's
fine for our industry to reward the successes of those who do the
obvious and succeed, shouldn't we also reward those who take the kinds
of chances that are necessary for the long-term vitality of radio?
The AM radio style of political talk is only one facet of what will
fast become a burgeoning trend towards non-music.
An aside...

"J",

AM Mono Music in the 1940s was a "Winner".

FM Stereo Music in the 1970s was a "Winner".

iPod Personalized Digital Stereo Music in the 2000s is a
"Winner". A Music Library in the Palm of your Hand.

However, most AM/FM "Music" Radio Stations offer more
than just Music in their All Music Formats; and these
Content 'extras' make AM/FM Radio the preferred 'choice'
because Radio Listening is a Diversified Experience.
- - - and Man Does Not Live By Music Alone.

"The Extras" Make AM/FM Radio Music Formats Better Than An iPod.

The Extras : News + Weather + Traffic + Info + Stuff

yes i heard it on the 'free' over-the-air radio ~ RHF

Music Fm Radio in Trouble
 

wrote:
Within five years we'll see diminishing ratings on sound-alike music-
oriented FM's.

If you're tired of "sound-alike" FM stations that are programmed using
market research, try tuning below 92 MHz.

Art Harris, N2AH

Music Fm Radio in Trouble
 

On Dec 18, 7:24 am, Art Harris wrote:
wrote:
Within five years we'll see diminishing ratings on sound-alike music-
oriented FM's.
-
- If you're tired of "sound-alike" FM stations
- that are programmed using market research,
- try tuning below 92 MHz.
-
- Art Harris, N2AH

Where you may hear the Sweet Sounds of NPuRr ! ~ RHF

Music Fm Radio in Trouble
 

RHF wrote:
Where you may hear the Sweet Sounds of NPuRr ! ~ RHF

They're the best content that you can get on AM/FM, by far!

I pass on the classical music, and I'm not always in the mood for talk,
and their programming doesn't match my work-schedule... But, they
actually do add value to the news. Sure they could improve a little
here and there, and do more fact checking (and challenge politicians
like Chaney who say "I never said that" with tape of themselves talking)
but, overall, NPR is the reason I still have a radio in my car.

Otherwise, I'd just hook my iPod to an amplifier and mount a handheld
GPS into the hole in the dashboard.

-Luke