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"Radio's Losing Strategy"
5. iPods, Smartphones and the Internet are cooler than radio. Their solution: prop up the uncoolest consumer electronics device of all time - HD radio. Even Joan Rivers is cooler than HD. Make people actually think radio has a future in the digital world using a David Copperfield magic act that shows the consumer a digital radio and then presto, change-o - the compelling, unique programming disappears (or never appears in the first place). Predictable results: None. It's a stiff and everyone knows it including and especially consumers. Better alternative: pull the plug on your HD equipment and vow to never say the letters HD in a sentence again. HD radio is a meaningless, outdated radio concept that has never and will never attract an audience. http://insidemusicmedia.blogspot.com...-strategy.html |
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