The-Bottom-Line : "Free" Over-the-Air AM/FM Radio's Future Looks Goodfor 20~30 Years
 

On Mar 12, 8:51*am, "Scooter" wrote:
Iboc is failing because programming is the same old thing as with good old
Am & FM.
I'm not happy with the trends with Am/Fm never mind Iboc..
Bottom Line
During the quarter 1 2006 study, Bridge Ratings attempted to learn why these
latest findings indicate that time spent with traditional radio has slumped
again. When participants in the study responded they were listening to AM/FM
radio less than they were three months ago, the following were results of
asking "why":
Chart 3
Decreased Use of Traditional Radio Due to...
* * * * 12-24 * 25-49 * 35-64 *
More Cell Phone Use * * 10% * * 16% * * 14% * *
MP3 Use 27% * * 22% * * 18% * *
Satellite Radio * * * * 2% * * *3% * * *2% * * *
Radio programming is "Same old-Same Old" * * *22% * * 17% * * 31% * *
Podcast Listening * * * 3% * * *3% * * *2% * * *
Activity Related* * * * 25% * * 19% * * 23% * *
More Time on Computer * 6% * * *15% * * 5% * * *
Other * 5% * * *5% * * *4% * * *
*Behavior or listening locations changed, i.e. more time in-car/more
listening in-office.
An update of data collected during Q2 2006 will be released by Bridge
Ratings the first week of July 2006.

Scooter - So you are another one of the Bashers of
"Free"Over-the-Air AM/FM Radio : Who posting more
Anti-Radio and Radio is DOA Wishful Thinking.

Read : Free Over-the-Air AM/FM Radio Predicted
to End in 15 Years - Oops Make That 30 Years
- Oops Make That 45 Years - Oh Never Mind . . .
http://groups.google.com/group/rec.r...eaad923ab81422

As-for-Me : I Believe In the Power of and the Future of
Free Over-the-Air AM/FM Radio !

The-Bottom-Line : "Free" Over-the-Air AM/FM Radio's
Future Looks Good for 20~30 Years


i listen to and enjoy 'free' over-the-air am/fm radio ~ RHF

The-Bottom-Line, Poke the Troll with a stick
 

In article
,
RHF wrote:

SNIP


i listen to and enjoy 'free' over-the-air am/fm radio ~ RHF

SNIP

You have a vivid imagination for a Trolling idiot.

--
Telamon
Ventura, California

The-Bottom-Line : "Free" Over-the-Air AM/FM Radio's Future Looks Good for 20~30 Years
 

I see changes on the horizon for radio, while many like you and in the
industry and in denial. Free over air TV is still alive but many viewers no
longer rely on a stick on their roof to receive programming. Free radio will
live on.. but how we receive content will change! In a time when talent is
being scaled down in favor of voice tracking is a huge mistake.

It's an exciting time for radio, but the industry must invest in it's future
and groom new talent for the challenges ahead. If the industry refuses to
invest in it's future, choosing short term profits the industry will be
doomed, The trends are alarming! Total listeners are trending down, but
slowly thankfully! Revenues that keeps radio free over air have been flat
for a few years.. And for the past year have been trending down! Google &
the internet are changing everything faster than anyone could have
predicted. Point and click gives advertisers reach and measurable
accountability. The industries biggest category auto, has been shifting more
dollars to the internet instead of radio.
because they've lost confidence is radio to deliver results. Mass media is
dying.. including radio & TV..