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The internet is more of a threat to HD/Am/Fm
Workplace radio listening is going online very fast, say Arbitron and
Edison. The portion who listen most often via a regular radio has declined from 88% to 80% "among college graduates, 30% say they listen most often to radio stations over the Internet." Hammer of Doom, if you didn't see it coming: "After all, on the Internet, the competition is not just the other stations in town. The possibilities are essentially infinite." Ipods sales are crazy. And now the swing from Am/Fm to the internet is noticeable. And hd sales are where? ... nowhere The latest Internet & Multimedia study, conducted among people who are employed fulltime or parttime and who listen at work, shows a clear up-and-down trend. Arbitron says “the portion of people who listen most often to radio stations through a computer over the Internet has grown from 12% to 20% in one year’s time.” Want to bet what’s happening to that old GE/Motorola portable with the antenna taped to the wall near the plants? “The portion who listen most often via a regular radio has declined from 88% to 80%.” That’s a real swing in just 12 months. And Arbitron says when you control for education, “among college graduates, 30% say they listen most often to radio stations over the Internet.” That’s contrasted to a figure of 12% for non-college grads. Edison’s Larry Rosin says “the findings suggest that broadcasters need to think about the quality of their streams, and promote the ability to listen to radio online.” And here’s the Hammer of Doom, if you didn’t see it coming: “After all, on the Internet, the competition is not just the other stations in town. The possibilities are essentially infinite.” More (including some colorful pie charts) at www.Arbitron.com and www.EdisonResearch.com |
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