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![]() "Telamon" wrote in message ... In article , "David Eduardo" wrote: The fact is that the Arbitron diary methodology and implementation are accredited by the Media Research Council, made up mostly of some of the best statisticians and surveying technologists in the country who work at the behest of the advertising and agency communities. The purpose is to guarantee that proper techniques and procedures are used so that the data is reliable within the ocnstraints of the limits of polling. Bunch of malarky. Preconceived ideas implemented by one group beholden to another. That might be your kind of vetting but most would not fall for it. The MRC represents the interests of advertisers, who are beholden to neither the media nor the ratings companies. At most times, they are adversarial. |
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