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Broadcasters pulled a rabbit out of thier hat, called HD Pt.1
While some opine on iBiquity’s technology, both positive and negative,
there is a much bigger story to HD radio, starting with Satellite radio. Broadcasters didn’t launch Iboc because they knew digital technology was the future of radio, it started with satellite broadcasters doing what some said couldn’t be done. Sat radio, convinced listeners to pay a monthly fee for radio. For the first time in history, terrestrial radio’s users, broadcasters listeners, were coughing up $12.99 a month to hear the naughty ramblings of Howard Stern, opinions of Larry King or adult contemporary music, that’s always been a free over the air service. Think of this, roughly 18 million terrestrial radio users, broadcasters listeners, are also paying monthly services fees to XM & Sirius to hear music and talk formats. I’ve said broadcasters listeners, more than once, to illustrate the deep-seated feelings of contempt, that must be felt towards sat radio, by the arrogant kings of the air, but that’s another story. Broadcasters will never admit this, but between you and me they had to be impressed and envious of satellite radio’s pay to play revenue model. Industry titans must have been chomping at the bit, over the prospect of developing their own subscription radio model. Enter Bob Struble, with a little known company IBiquity, propped up by broadcasters and investors. Thus quicker than the eye can see, broadcasters pulled a magical rabbit out of their hat, called digital licensing rights and shazam, they’ve invented pay to play radio, sold as free digital radio. IBiquity charges broadcasters, annually thousands, for Iboc digital licensing rights, plus manufactures pay a one time licensing free, that passed onto consumers, for each receiver. Think of it, 235 million people weekly listen to terrestrial radio, and Americans own 7-8 radios per household. The potential numbers and profits from digital licensing and traditional advertising revenues are positively huge! Unfortunately, gadget-loving, credit card rich Americans have been slow to upgrade their traditional analog receivers. Less informed radio users, average people, have misconceptions, believing HD and sat radio are one in the same. My marketing hat tells me, people remember whose fist in a category and don’t care who’s second, and HD is second. Bridge Ratings estimates that Internet radio will have 180 million listeners by 2020, 250 million will still be listening to terrestrial radio, but HD will have less than 10 million. As of 2004, IBiquity has only sold roughly 500,000 radios. Moving forward, sooner than later, free wireless Internet access, (wimax) will become a reality, and every dashboard will be Internet enabled. Ipods or Slacker’s G2 may very well become, the pocket radio of choice for users 12-34 & 25-54. With a world wide recession, IBiquity will continue to struggle, sales of receivers will level off at much lower rates than expected, plus broadcasters now struggling to keep their main channel afloat, will be slow to adopt Iboc startups, or offer earth shattering programming content, beyond jukeboxes and simulcasted stations. Sources: http://www.nytimes.com/2008/11/26/bu..._r=2&ref=media http://www.orbitcast.com/archives/sl...ur-pocket.html http://www.bridgeratings.com/press_0...vsInternet.htm http://www.hear2.com/2008/12/is-free...ly-a-year-away. |
Broadcasters pulled a rabbit out of thier hat, called HD Pt.1
"Pocket-Radio" wrote in message ... Enter Bob Struble, with a little known company IBiquity, propped up by broadcasters and investors. iBiquity is the radio related laboratory of Lucent, which in turn is Bell Labs. Hardly little known. Bridge Ratings estimates that Internet radio .... Bridge Ratings closed two years ago; ibiquity did not. Moving forward, sooner than later, free wireless Internet access, (wimax) will become a reality, and every dashboard will be Internet enabled. The cost of WiMaxing the US is estimated at around $120 billion, which means when it is all done, it will be $200 billion. Who is going to spend that kind of money and then give it away? |
Broadcasters pulled a rabbit out of thier hat, called HD Pt.1
On Dec 3, 4:48*pm, "David Eduardo" wrote:
"Pocket-Radio" wrote in message ... Enter Bob Struble, with a little known company IBiquity, propped up by broadcasters and investors. iBiquity is the radio related laboratory of Lucent, which in turn is Bell Labs. Hardly little known. Bridge Ratings estimates that Internet radio .... Bridge Ratings closed two years ago; ibiquity did not. Moving forward, sooner than later, free wireless Internet access, (wimax) will become a reality, and every dashboard will be Internet enabled. - The cost of WiMaxing the US is estimated at - around $120 billion, which means when it is all - done, it will be $200 billion. More likely it would take a Decade or more and the real Price would be $360B to $480B. - Who is going to spend that kind of money - and then give it away? -hint- 700 Billion Wall Street Bail-Out [ Uncle Obama Gota Check For 'U' ] |
The Future of Traditional AM & FM Radio Stations is on an ExpandedLocal Cable TV Distribution System that Includes All Local Radio Stations
Pocket-Radio,
As usually you are 'thinking' inside a Locked-Box of ANTI {Negative} Free Over-the-Air AM & FM Radio Thinking. The Future of Traditional AM & FM Radio Stations: All Terrestrial Radio Broadcasters {Traditional AM & FM Radio Stations} have to do is to Work-out-a-Deal with the Cable TV Industry and the FCC [US Congress] to put Local Terrestrial Radio Broadcasters back-on Local Cable Networks for Free {The Radio Advertisers will Pay to Get their ADZ into all the Local Homes in their Area.} -or- Have the Local Cable TV Distributor Charge a very 'low' $1~$3 per Month Fee. FREE Local Cable Radio via Cable is much better than $13 per Month for Satellite Radio. A LOW $1~$3 Fee for Local Cable Radio is better than $13 per Month for Satellite Radio. The Radio Listener 'gets' All the Local AM & FM Radio Stations {More Content for the Cable Companies} and the Radio Stations get their ADz on every Set-Top-Box in the Local Area. OBTW : Both AM & FM Radio Signal are 100% Digital -via- the Local Cable TV & Radio System; plus there is "NO" 10mv/m Contour to overcome {Poor Signal Area} for the Local Radio Listener for the Local Radio Stations. speaking positively about free -over-the-air radio ~ RHF |
Broadcasters pulled a rabbit out of thier hat, called HD Pt.1
On Dec 4, 7:38*am, Dave wrote:
BoobleStubble wrote: And, the FCC just authorized the use of the analog TV white-spaces for wireless internet devices. It is going to happen, whether you like it or not. There is no such thing as analog TV white spaces. The FCC plan for using the guard bands between digital TV stations won't work. *Their own OET engineering studies proved this. *The vote on 4 November was nothing more than a dog-and-pony show. Specifically, the ruling requires a TV Band Device consult a database on the internet before transmitting. *How will the device get on the internet if it cannot transmit? The rules require 1st adjacent TVBDs to reduce power, even though 2nd adjacent channels do more harm. *This proves science was not a factor and that this ruling was pure politics. Guard bands? The FCC recognized guard bands? If so, how did IBOC ever get approved? |
Broadcasters pulled a rabbit out of thier hat, called HD Pt.1
"Dave" wrote in message ... David Eduardo wrote: It can't be done that way as long as the FCC has total authority over the RF specturm. And, if left to the states, we would have different standards in many... I'm talking paying for it, D'wardo. The FCC's job is to find spectrum, nothing more. Most of the WiMax spectrum is already auctioned and being set up... some markets already have it. The Sprint / Clearwire partnership for Xohm (their brand of WiMax) fell apart over the money part, but Clearwire (google 'em) already is running in limited areas. |
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