David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because
that is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

I am over 50 and I am not a consumer. Therefore, your twisted version
of radio chooses to not provide me with any service. Therefore I have
no reason to support you and will do whatever I can to get even with you
for attempting to marginalize me.

"Dave" wrote in message
m...
David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because that
is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

No, because that is where brand preferences are formed.

I am over 50 and I am not a consumer. Therefore, your twisted version of
radio chooses to not provide me with any service. Therefore I have no
reason to support you and will do whatever I can to get even with you for
attempting to marginalize me.

Commercial radio can not provide people over 55+ with a specifically
targeted service because there is no revenue to support it.

If you want to protest, don't buy P&G products, etc. It's the major
advertisers who determine this, not stations.

Bob Campbell wrote:
"Dave" wrote in message
m...

Convenience and portability. It's a hassle to web stream. Try it
while backpacking.


MP3 player solves that.

That would be canned, not live.

David Eduardo wrote:

"Dave" wrote in message
m...
David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because
that is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

No, because that is where brand preferences are formed.

I am over 50 and I am not a consumer. Therefore, your twisted version
of radio chooses to not provide me with any service. Therefore I have
no reason to support you and will do whatever I can to get even with
you for attempting to marginalize me.

Commercial radio can not provide people over 55+ with a specifically
targeted service because there is no revenue to support it.

If you want to protest, don't buy P&G products, etc. It's the major
advertisers who determine this, not stations.

I don't buy any name brand **** except maybe Shell gasoline. The worse
the product the better the ad campaign.

You wouldn't know "service" if you tripped over it.

"Brenda Ann" wrote in message
...
Saying that 50+ don't pay attention to ads is ludicrous. May have been
more the case in previous generations, but us boomers grew up with radio
and television advertisements, and use that information a lot more than
you seem to think.

Its not that "50+ don't pay attention to ads", it is that 50+ tend to buy
less things than 18 - 50 year olds. When you hit mid 50s/60s, you
*generally* are out of the loop as far as "I must have the latest and
greatest gadget/computer/phone/TV/car/house/furniture/appliances" whatever,
because you get into the mindset of "what I have now works fine and I don't
feel like changing".

At least that is how they are perceived by advertisers, and they do *loads*
of research into this sort of thing.

On Wed, 7 Jan 2009 20:53:03 UTC, "Brenda Ann"
wrote:


"Dave" wrote in message
m...
David Eduardo wrote:

"Dave" wrote in message
m...
David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because
that is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

No, because that is where brand preferences are formed.

I am over 50 and I am not a consumer. Therefore, your twisted version
of radio chooses to not provide me with any service. Therefore I have
no reason to support you and will do whatever I can to get even with you
for attempting to marginalize me.

Commercial radio can not provide people over 55+ with a specifically
targeted service because there is no revenue to support it.

If you want to protest, don't buy P&G products, etc. It's the major
advertisers who determine this, not stations.

I don't buy any name brand **** except maybe Shell gasoline. The worse
the product the better the ad campaign.

You wouldn't know "service" if you tripped over it.

The only name brand I'm loyal to (and that only when I'm in the mood for a
cola) is Pepsi. Anything else I consider what's on sale (gee, don't they
advertise those on the radio?) or what looks or sounds good at the time.
I'm set in my ways as to the sorts of things I like or don't like, but am
always open to trying most anyone's version thereof (if I'm in the mood for
seafood, an ad for Mrs. Paul's or Gorton's or Long John Silver's could push
me in that direction..)
Here is South Florida they were going to close Long John Silver's, but
they decided to redo them, thank God, and update the menus. I still
like the original with a lot of extra "crispies" with the fish! They
still have a lot of Arthur Treacher's/Miami Subs/Kenny Roger's
all-in-one restaurants, though I think the Kenny Roger's are toast. I
still think of the Seinfeld episode, "The Chicken Roaster" when I
think of Kenny.

"Brenda Ann" wrote in message
...

Saying that 50+ don't pay attention to ads is
ludicrous. May have been more the case in previous generations, but us
boomers grew up with radio and television advertisements, and use that
information a lot more than you seem to think.



Nobody said that 55+ (it's not 50+, it's the marketing demo of 55+) did not
hear ads. I said that it took more "hears" to make a sale than, often times,
the profit on the sale will pay for. So, marketers go for younger age groups
that will have less well formed buying patterns and will respond to fewer
impressions.

On Jan 7, 8:53*pm, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...

Saying that 50+ don't pay attention to ads is

- - ludicrous. May have been more the case in
- previous generations, but us boomers grew up
- with radio and television advertisements, and use
- that information a lot more than you seem to think.

BAD,

Yes we are programmed to be good consumers.

just push the right buttons ~ RHF

- Nobody said that 55+ (it's not 50+,
- it's the marketing demo of 55+) did not hear ads.
- I said that it took more "hears" to make a sale than,
- often times, the profit on the sale will pay for.
- So, marketers go for younger age groups that
- will have less well formed buying patterns and
- will respond to fewer impressions.

d'Eduardo,

Sounds like no one has done any valid research
on Who and What sells to the 55+ Age Group :
1 - The First Time
2 - Every Time
-translation- Bad Marketing Research & Techniques
[ Know Your Customer and What They Want ]
-hint- Match the Products and Services to the Customer.

idtars ~ RHF -aka- The Geritol Generation
http://en.wikipedia.org/wiki/Geritol
http://en.wikipedia.org/wiki/Hee_Haw
http://en.wikipedia.org/wiki/Original_Amateur_Hour
http://en.wikipedia.org/wiki/The_Lawrence_Welk_Show

In article ,
David Eduardo wrote:
50 KW KIRO in Seattle moved to FM entirely.

They're still simulcast. In fact the 710 kHz audio leads the 95.7 MHz
audio by ten or more seconds (probably the IBOC delay).

The local market was gangbanged by the oldies format, anyway. 95.7 (KBSG)
was in there with KJR-FM, KRXY (Shelton), KISM (Bellingham), The Eagle
in Tacoma. And four to six more (that I can't get well enough to bother
with down in my hole) if you count soft pop and heavy metal that keep on
playing older stuff, too.

Mark Zenier
Googleproofaddress(account:mzenier provider:eskimo domain:com)

"Bob Dobbs" wrote in message
news:4967ba62.936140@chupacabra...
Mark Zenier wrote:
In article ,
David Eduardo wrote:
50 KW KIRO in Seattle moved to FM entirely.

They're still simulcast. In fact the 710 kHz audio leads the 95.7 MHz
audio by ten or more seconds (probably the IBOC delay).

The local market was gangbanged by the oldies format, anyway. 95.7 (KBSG)
was in there with KJR-FM, KRXY (Shelton), KISM (Bellingham), The Eagle
in Tacoma. And four to six more (that I can't get well enough to bother
with down in my hole) if you count soft pop and heavy metal that keep on
playing older stuff, too.

I remember living in Seattle in the late 60s
when there was a KOL that was quite popular,
wasn't run by robots from out of town.
Of course there was KRAB up at the top of the dial
that was totally independent.


I used to work at KBOO in Portland, which started out life as a satellite of
KRAB.

KOL was, in 1970-71, my favorite station. I used to listen to them
religiously when I lived in the boonies on the N. Oregon coast, below
Seaside. Their daytime signal was only fair, but the nighttime signal may as
well have been local.