RadioBanter - Clear Channel Podcasting

On Jan 21, 6:47*am, Ron Hardin wrote:
The two stations I go to for podcasts every day
(KFI and KNEW) both have not updated the podcasts
since the firings. *I wonder if that's the end of
that freebee.

I don't see how they get any revenue from it.
--

On the internet, nobody knows you're a jerk.

PodCasting for Radio Stations is about maintaining
Brand and Listener Loyalty via a Different Media
and a different type of Audio Consumer; then the
'traditional' Free Over-the-Air Radio Listener :

1 - The Source : Free Over-the-Air Radio Programming
including the AD$.

2 - Listen Live -via- The Internet {Real-Time}
may or may not include the AD$.

3 - PodCasting -via- Portable Audio Storage
Device {Delayed-Time -aka- When You Want It}
may or may not include the AD$.

To the Radio Station {Business} all three are
valid ways to Deliver the AD$s.

idtars ~ RHF