(Changed My Mind) WSM Throws Out Ratings Book; Starts Succeeding
 

David Eduardo wrote:


In the most recent ratings summary, WSM is down to a 1.7 12+, the lowest
ever, I believe. They are below 25th in 25-54, the ages advertisers of
significance buy.

How many people is that?

(Changed My Mind) WSM Throws Out Ratings Book; Starts Succeeding
 

"dave" wrote in message
...
David Eduardo wrote:


In the most recent ratings summary, WSM is down to a 1.7 12+, the lowest
ever, I believe. They are below 25th in 25-54, the ages advertisers of
significance buy.

How many people is that?

Cume is about 59,000 and AQH is just over 3,000. The cume of the leading LA
station last month was about 4,000,000.