Monitoring Times blog - DRM made big steps in 2008
 

On Jan 23, 4:02 pm, SC Dxing wrote:
My comment: Don't know if it is true but doesn't matter if no one owns
or can buy a radio that is capable of picking up DSM shortwave.

Source:

http://mt-shortwave.blogspot.com/200...teps-ahead-in-...

Editorial -

DRM made big steps ahead in 2008 with numerous events, milestones and
novelties. The successful demonstration of a DRM data transmission
towards the Audi VIP vehicles at the Olympic games, where only 80kW
DRM power covered all Olympic sites, was a real breakthrough with a
most cost-effective information system.

The current world financial situation forces broadcasters to use most
economic broadcast infrastructure. DRM is the only system for large,
populated areas delivering the requested quality of sound at the
lowest possible distribution costs. With its extremely high
reliability and independence, the system is the preferred choice for
many countries and cultures.

The increased costs for energy challenged Thomson to provide new
features for higher efficiency. Several transmitting stations around
the globe were updated with the AMC and EAMC option to decrease their
electricity bills. With the right target audience, the right content,
the right schedule, and with a broadcast infrastructure that provides
sufficient weight to drive reach and frequency, radio can be an
incredibly powerful medium, especially with the added advantages of
DRM.

The coming years will form the transition with tremendous changes for
broadcasters and infrastructure providers. Thomson - with its highly
skilled engineers and broad expertise - are glad to support and guide
broadcasters through this new era of digital broadcasting.
Josef Troxler
(Radio News/Winter 2009)

This editorial is absolute garbage. "DRM power covered all Olympic
sites, was a real breakthrough with a
most cost-effective information system." This was no "breakthrough".
This is just posturing in an attempt to push a technology nobody
wants.

Anybody can write dribble like this - but it still means absolutely
nothing and proves nothing. The average person has no concept of DRM,
IBOC or any other form of transmission of information. What crap.

And what in the world does this mean - "radio can be an incredibly
powerful medium, especially with the added advantages of DRM." What
in the hell is that all about? Whoever wrote this junk should do
something else for a living.