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#11
July 12th 09, 05:56 PM
posted to alt.fan.rush-limbaugh,rec.radio.shortwave,alt.news-media,alt.religion.christian,alt.politics.economics
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The "Progressive" Promised Land
On Jul 12, 10:14*am, "David Eduardo" wrote:
"dave" wrote in message m... David Eduardo wrote: The idea that there are musicologist-type DJs rummaging through thousands of records is a myth, and in the few cases such exists or has existed, most have failed. Myth? How so? *Community stations have such programmers to this day. I have trouble documenting the effectiveness of this... since, even when one creates custom geography areas, 99% of these suckers seem to have no detectable listeners. This is, again, "if a tree falls in a forrest...." When I was in Top 40 (50 actually) radio in the '60s we were told where to choose the next record from, e.g. top 10 current out of the top of the hour ID; *power oldie out of news headlines, etc. *We were never told to play a specific song at a specific time. That is how it worked even in the largest markets until computers took over the manual job of selection. Still, you chose out of 10 songs that were on the playlist at the top of the hour, not among thousands of songs. All you did was manually shuffle them. The defect is that a person given this power, as limited as it is, to shuffle will skip the songs they don't like quite often... and never play them, although much of the audience may wish to hear them. We had music meetings where we auditioned new records and informally voted on them. *We discovered and broke new acts. *Our musical knowledge and opinion was valued. That, in some form or another, is still how new music is picked. Only now, we know fairly quickly with things like callout, if we had a hit or a miss. And we get the bad songs out of the system early. 99% of "favor play" gets nuked when the listeners vote . I blame Lee Abrams more than Ron Jacobs. Neither created the systems for identifying hits. And "hit" in radio simply means any song listeners want to hear, today. And, conversely, it means any song that a significant percentage of listeners would not like to hear and which might cause them to tune out is not played. ROTFLOL!!!! wow, you can really land on your feet. you got called out. |
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