On 7月14日, ��6:22, dave wrote:
David Eduardo wrote:
"Selling what we want you to offer..." is an old concept. It's, from the
radio point of view, about "us." It's the "50,000 watt voice of the
Great Southwest." Who cares? Good radio today is about "you," the
individual listener. It's the difference between "La Nueva, the concert
station, where you can win tickets to the Vicente Fernandez concert..."
and "Imagine yourself in the front row at the Vicente Fernandez
concert... it may not be a dream...."

If the programming is so good, why do you have to give away prizes?




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