tony sayer wrote:


Odd that the 20 plus in the UK at least cannot afford to buy their own
places, too expensive, so they live with Mum and Dad at sod all rent so
disposable income ..
and the 50 something's house paid for, perhaps
children living at home but now at the stage where the do have the
disposable till they hit 65 then that changes a bit;!...

Yes, it does seem a bit strange, but then when I'm in a club and keep
seeing teens and 20s using fancy expensive looking mobile phones. Then I
compare that to my phone, one of the cheapest available at the time, as
I'm just not interested in fancy phones. (OK I'm some way off being 50,
but then the part about house paid for and disposable income does apply
to me). So there does seem to be some truth in this.

Also the not being swayed by advertising does apply to me to a certain
extent. Recently ordered a new camera, and took no notice of any
advertising. Just went straight to Amazon and typed in Nikon, as I
believe then to be the best make, plus my previous camera was a Nikon
and was a gooden.

I also have quite a nice IPod, but in that case advertising was pretty
much irrelevant. At the time I looked around to see what was available,
and could only find one model with enough storage for my music
collection (an IPod Classic). Think I'll be avoiding Apple in future
though, the ample storage is the only thing I like about it. Apart from
that, I think they have compromised ease of use, in favour of styling.
And as for trying to force you to install ITunes, just so that you can
load *YOUR* music onto *YOUR* IPod, Grrrr... that seems a bit out of
order. I was very pleased when I worked out that I could remove ITunes
and use Media Monkey instead. (with my previous mp3 player, I could
simply plug it into a USB and copy music to it, so much easier that way).


That's just the reality of the ratings game.


Course all the above range aren't going the want to listen to the same
station/s..

Apparently this is why the Saga stations did so badly. Targeting the
50+s doesn't attract much advertising.

Richard E.