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From Radio-Info:
July 2005 "There are two ways of looking at this. 43% of LA listening time is at home, 33% in car, 23% at work and 3% elsewhere. 72% listen at some time in each week at home, 85% in the car, 26% at work and 14% elswhere. The difference is that in car listening is for shorter periods than in home or at work, but more people do it. 45% of LA listeners cume radio at night." http://boards.radio-info.com/smf/ind...e;topic=5997.0 Then, today: "The average listener does 70% of their listening in a fixed location, where there are no dropouts anyway." http://boards.radio-info.com/smf/ind...481#msg1497481 No dropouts at home, Eduardo? LMFAO! A tactic admission that mobile HD Radio simply doesn't work - LMFAO! |
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