Movietone News.
 

Google,,, Movietone News United Press International I remember when some movie theaters would sometimes run a Movietone News thingy, and also an Industry On Parade thingy, and Looney Tunes and Merrie Melodies cartoons, and other kinds of Good stuff during the movies. The horror movies, sometimes the theater would have somebody in a horror costume come running out from behind the movie screen, scare the hell out of everybody.