RadioBanter

RadioBanter (https://www.radiobanter.com/)
-   Shortwave (https://www.radiobanter.com/shortwave/)
-   -   Here is "Why" I am 'skeptical' about DRM and IBOC (https://www.radiobanter.com/shortwave/47419-here-%22why%22-i-am-skeptical-about-drm-iboc.html)

RHF January 9th 05 03:32 PM

Here is "Why" I am 'skeptical' about DRM and IBOC
 
For One and All,
..
Here is "Why" I am 'skeptical' about Digital Radio Mondiale
(DRM) and In-Band On-Channel (IBOC); and will continue to
buy a a few more radios in the next Ten Years (10 Yrs) that
simply offer normal 'analog' AM/MW, FM and Shortwave Broadcasts.
..
DRM - Digital Radio Mondiale (DRM)
DRM = http://www.drm.org/
..
Digital Radio Mondiale (DRM) Broadcast Schedule {Links}
WWDXC = http://www.wwdxc.de/drm.htm
DRM = http://www.drm.org/livebroadcast/globlivebroadcast.htm
..
Experimenting with DRM - {FineWare SWL}
DRM SWL = http://www.fineware-swl.com/drm.html
..
IBOC - In-Band On-Channel (IBOC) AM and FM Digital Audio
Broadcasting is designed for use in the USofA (Only).
IBOC = http://www.ibiquity.com/technology/iboc.htm
IBOC = http://www.ibiquity.com/technology/hdradio_how.htm
RW = http://www.rwonline.com/reference-room/iboc/index.shtml
"iBiquity Digital designed its IBOC technology to bring
the benefits of digital audio broadcasting to today's
Radio while preventing interference to the "host" analog
Station and stations on adjacent channels."
..
For the most part TV is an Every Family (Household) and
Every Family Member (Everybody) Broadcast Media Activity.
[ Everyone Watchs TV 3-5 Hours a Day Every Day ]
TV is "The" Mass Market Media in the USofA [.]
..
Contrast that to Shortwave Radio; where One Household
in Ten in the USofA and 'only' One Member of that
Household (One-in-Three) may be a Shortwave Listener
(SWL) and 'want' DRM and IBOC. This is a limited and
specialized Consumer Market with small Profit potential.
Likw AM-Stereo this may be a Product the the Consumers
"Do Not Want" {Feel They Need}.
..
..
IN-THE-NEWS :
So here is the News Article that got me to start Thinking
and Writing this post. It is about the the near term
future (2-4 Years) of Digital High Definition TV (HDTV)
and related Technologies and Products.
..
READ - Waiting for a TV Technology to Inherit the Future
http://www.washingtonpost.com/wp-dyn...3Demail&sub=AR
http://www.washingtonpost.com/wp-dyn...005Jan8_2.html
The good news from this year's Consumer Electronics Show
is that companies manufacturing the latest television models
have finally learned to make some of these sets fit into
ordinary budgets. - by Rob Pegoraro, The Washington Post
..
MY-POINTS - About High Definition {Digital} Television HDTV :
..
* It's coming and will become the 'standard' for most
American Households but not for the next few years.
..
* The Commercial Forces behind it are Great because
there is Big Money to be made selling the 'new' TVs.
..
* The Consumer Demand is 'growing' and as TVs wear out
more and more of the replacements will be HDTVs.
..
* Since most 'analog' TVs still have a "Picture Tube";
I would expect that a TVs useful life would be 3-7 Years.
..
* While our AM/FM Shortwave Radios being fully Solid
State should have a useful life of 10-15 Years; barring
a user caused 'accident'. (Or the Urge for a New Toy.)
..
so - what say you ~ RHF

D. Martin January 9th 05 04:19 PM

This line of thinking is a little more on target. To follow the
"pipers" is to skip merrily over the cliff's edge. I'm not going to give
anyone the bullets to shoot me with. If it ain't broke, don't fix it.
Darren





http://community-2.webtv.net/DEMEM/L...mes/page2.html


tianli January 9th 05 04:53 PM

"RHF" wrote
so - what say you ~ RHF


What you have pointed out is one of the reasons IBOC is being pushed to
begin with - they want to attract more listeners = more money.

In regards to SW DRM, I can only surmise that the "digital" may attract
more listeners but the advertising dollars are not interested in an
international audience.
Unless DRM is designed to create more local and regional listeners which the
advertising
industry may respond to.

If the industry can't attract more listeners then the MW & SW will remain on
track to become the dinosaurs of broadcast media. Whatever the final
outcome may
be - Long Live Analog!



[email protected] January 9th 05 06:19 PM

I don't know about MW, but SW has been a dinoaur in Western countries
for decades now...and I wouldn't have it any other way. That's
precisely what's kept it interesting all these years.


tianli January 9th 05 06:47 PM

I don't know about MW, but SW has been a dinoaur in Western countries
for decades now...and I wouldn't have it any other way. That's
precisely what's kept it interesting all these years.


I agree! Less flame-thrower interference also.
Maybe one day we will experience the bands as they were before the cold war
and proliferation of high powered SW transmitters.



David Stinson January 9th 05 08:05 PM

Nope. As soon as the HF users reach a certain level of decline,
the FCC will auction-off the HF band for use in WI-FI local
broadband networking, telling the hams to enjoy "2 meters and down."
Count on it.

tianli wrote:
I don't know about MW, but SW has been a dinoaur in Western countries
for decades now...and I wouldn't have it any other way. That's
precisely what's kept it interesting all these years.



I agree! Less flame-thrower interference also.
Maybe one day we will experience the bands as they were before the cold war
and proliferation of high powered SW transmitters.



RHF January 9th 05 08:17 PM

DS - The so called "Greater Good" ~ RHF
..


Mark Zenier January 9th 05 09:23 PM

In article . com,
RHF wrote:

so - what say you ~ RHF


1. DRM

DRM is a European solution to a European problem. It's a system
that a bunch of second tier broadcasters have come up with to
use their existing frequencies to continue to be continent wide
broadcasters in the face of the various national broadcasters
conversions to local digital radio systems.

2. IBOC

The US National Association of Broadcasters method to jam adjacent
(out of area) signals and restrict the possible number of stations.
On a local NPR station's program about their conversion to IBOC, one
of the particpants admitted that the reason that IBOC is being pushed
was that other systems could double the number of stations and that
was unacceptable to the NAB.

3. Cost

Both of these systems need a digital signal processor with a hundred
million instructions per second or so of throughput. That sort of CPU
power is going to cost in both money and electrical power consumption.
That means about $100 more than an analog radio and a hard time to
make a portable that doesn't suck batteries like no tomorrow.

The IBOC promoters seem to think that people only listen to the
radio in a car, too. Well, maybe that's the only market that
will spend the $$$ for the equipment.

I hear that the IBOC digital CODEC (compression scheme) is lousy
for voice. Just what the talk radio people need. ;-)

IBOC and HDTV have the same problem. I'm gonna be damned if I
will spend several hundred bucks for a new radio or TV if it's the
same crappy programming as I get now.

Mark Zenier Washington State resident


D. Martin January 9th 05 11:46 PM

I believe this pessimistic and/or fatalistic prognosis is the most
likely case scenario. Darren





http://community-2.webtv.net/DEMEM/L...mes/page2.html


tianli January 10th 05 12:47 AM

I believe this pessimistic and/or fatalistic prognosis is the most
likely case scenario. Darren


It would have to be the U.N. that holds the auction as SW is not a "single
country" phenomenon.
In which case you can expect it to be riddled with FRAUD!



Frank Dresser January 10th 05 06:32 PM


"David Stinson" wrote in message
news:C8gEd.965$SS6.207@trnddc07...
Nope. As soon as the HF users reach a certain level of decline,
the FCC will auction-off the HF band for use in WI-FI local
broadband networking, telling the hams to enjoy "2 meters and down."
Count on it.


Parts of the HF spectrum will always be protected for military and emergency
communications.

The remainder isn't very much spectrum for broadband purposes, especially
considering the high noise levels and possibility of interference from just
about anywhere in the world.

Building compact, efficent antennas is a real problem at HF, and using
higher power with inefficent antennas hardly seems like a good solution for
a battery powered portable..

Frank Dresser



Mike Coslo January 10th 05 07:28 PM

Frank Dresser wrote:
"David Stinson" wrote in message
news:C8gEd.965$SS6.207@trnddc07...

Nope. As soon as the HF users reach a certain level of decline,
the FCC will auction-off the HF band for use in WI-FI local
broadband networking, telling the hams to enjoy "2 meters and down."
Count on it.



Parts of the HF spectrum will always be protected for military and emergency
communications.

The remainder isn't very much spectrum for broadband purposes, especially
considering the high noise levels and possibility of interference from just
about anywhere in the world.

Building compact, efficent antennas is a real problem at HF, and using
higher power with inefficent antennas hardly seems like a good solution for
a battery powered portable..


Indeed, Frank. I wonder if many of those people who would propose to
use HF as if was the new frontier of digital communications know exactly
what they are dealing with.

HF is an unruly beast, where sections can be entirely shut down
depending on solar activity, or a small signal can sometimes be
propagated across the world. In addition, it has nowhere near the
bandwidth capacity of the higher frequencies. And finally, the ham
sections are such a small portion of the HF spectrum, that it would not
make much difference if they went away or stayed.

Most modern "wireless" apps *need* the characteristics of GHz +
frequencies.

- Mike KB3EIA -




robert casey January 10th 05 09:12 PM

Mike Coslo wrote:

Frank Dresser wrote:

"David Stinson" wrote in message
news:C8gEd.965$SS6.207@trnddc07...

Nope. As soon as the HF users reach a certain level of decline,
the FCC will auction-off the HF band for use in WI-FI local
broadband networking, telling the hams to enjoy "2 meters and down."
Count on it.



Parts of the HF spectrum will always be protected for military and
emergency
communications.

The remainder isn't very much spectrum for broadband purposes, especially
considering the high noise levels and possibility of interference from
just
about anywhere in the world.

Building compact, efficent antennas is a real problem at HF, and using
higher power with inefficent antennas hardly seems like a good
solution for
a battery powered portable..



Indeed, Frank. I wonder if many of those people who would propose to
use HF as if was the new frontier of digital communications know exactly
what they are dealing with.


About the only feature of HF vs UHF or microwave is that distant
nodes or stations can directly talk to each other without
supporting infrastructure (phone lines or Internet). Same
thing that attracts ham radio operators. Though the fact that
a pair of users will hog the same bandwidth world-wide is not
such a hot feature.... Unless digital shortwave broadcasting
is desired, forget it. And how well will digital handle QSB
and QRM and QRN? Assuming the modulation method is designed
to cope with such...

HF is an unruly beast, where sections can be entirely shut down
depending on solar activity, or a small signal can sometimes be
propagated across the world. In addition, it has nowhere near the
bandwidth capacity of the higher frequencies. And finally, the ham
sections are such a small portion of the HF spectrum, that it would not
make much difference if they went away or stayed.

Most modern "wireless" apps *need* the characteristics of GHz +
frequencies.

- Mike KB3EIA -




[email protected] January 10th 05 09:30 PM

I am Skeptical of Art Ohhhhhh myyyyy Gawdddddd Bell and George Afraid
Of Ouija Boards Noory,,,,,, BUT,, Art Bell is a great guy,,, he once
loned Roger Fredinburg,gratis,some radio equipment so Roger Fredinburg
could get back on the air. www.regularguy.com
cuhulin


Mike Coslo January 10th 05 09:47 PM

robert casey wrote:
Mike Coslo wrote:

Frank Dresser wrote:

"David Stinson" wrote in message
news:C8gEd.965$SS6.207@trnddc07...

Nope. As soon as the HF users reach a certain level of decline,
the FCC will auction-off the HF band for use in WI-FI local
broadband networking, telling the hams to enjoy "2 meters and down."
Count on it.



Parts of the HF spectrum will always be protected for military and
emergency
communications.

The remainder isn't very much spectrum for broadband purposes, especially
considering the high noise levels and possibility of interference
from just
about anywhere in the world.

Building compact, efficent antennas is a real problem at HF, and using
higher power with inefficent antennas hardly seems like a good
solution for
a battery powered portable..




Indeed, Frank. I wonder if many of those people who would propose
to use HF as if was the new frontier of digital communications know
exactly what they are dealing with.



About the only feature of HF vs UHF or microwave is that distant
nodes or stations can directly talk to each other without
supporting infrastructure (phone lines or Internet). Same
thing that attracts ham radio operators. Though the fact that
a pair of users will hog the same bandwidth world-wide is not
such a hot feature.... Unless digital shortwave broadcasting
is desired, forget it. And how well will digital handle QSB
and QRM and QRN? Assuming the modulation method is designed
to cope with such...


Well, digital error checking can take care of that..... again and again
and again and again, until it works, or more likely, times out.

Great, as long as you don't mind a slow connection. Of course, maybe
that is why BPL is at DSL speeds instead of cable modem speeds.

- Mike KB3EIA -


RHF January 10th 05 11:01 PM

MZ - Thank You for the Feed Back and Your View Points ~ RHF

D. Martin January 10th 05 11:12 PM

Someone here mentioned Roger Fredinburg. I used to love listening to
Roger. What's the latest on him? Darren





http://community-2.webtv.net/DEMEM/L...mes/page2.html


RHF January 14th 05 12:10 PM

For One and All,
..
WHY - The Eton E1 AM & FM Shortwave Receiver with XM Satellite Radio
Does NOT have "DRM" Digital Radio Mondiale reception feature.
E1 XM = http://groups.yahoo.com/group/ETON-E1-XM-Radio/
..
READ : DRM - Do the Right Marketing !
[ DRM - What Went Wrong in the USofA ]
Why Digital Radio Mondiale (DRM) needs a Brand Name
- Commentary by Andy Sennitt, 13 January 2005
RNW = http://tinyurl.com/4cona
http://www2.rnw.nl/rnw/en/features/m...drm050113.html
"Eton Corporation, the company that brought Grundig radios
into the US, showed the Eton 'Elite' E1 XM portable Receiver.
It combines AM, FM, Shortwave Receiver, and XM Satellite Radio
into one ultra high-performance unit, which - although portable
- is sized at 13.1 by 7.1 by 2.3 inches and weighs 4 pounds."
..
OBSERVATIONS ABOUT - The 2005 International Consumer Electronics
Show (CES), the world's largest consumer electronics event,
ended a week ago in Las Vegas.
..
Unfortunately, due to the decision of the US to adopt iBiquity
Digital's HD Radio instead of DRM as the standard for digital AM,
a major opportunity to promote Digital Shortwave Broadcasting in
the US market has been lost.
..
But the Shortwave receivers in these new devices are only for AM,
because the digital system chosen for use in the US - iBiquity
Digital's HD Radio - is aimed at the AM (Medium Wave) and FM bands.
So even if a digital AM receiving capability is added to these sets
in the future, it's not likely to benefit Shortwave Broadcasters.
..
Also at the CES, 21 of the top radio broadcast groups in the US
announced an historic agreement with iBiquity Digital to accelerate
the conversion of 2,000 AM and FM stations to HD Radio Technology.
..
So it looks as if the US domestic market is firmly shut to DRM,
despite its status as a world standard endorsed by the International
Telecommunication Union.
..
Unless this marketing issue is addressed, only a subset of existing
Shortwave listeners are likely to be interested in DRM. Consequently
sales of DRM-capable receivers - when they eventually appear in
significant numbers - will be low, and the momentum will be lost.
..
The majority of consumers will not even be aware that there's a
digital AM Broadcasting System out there, especially as they need
to buy a new receiver before they can hear it.
..
And since the total number of hours aired by the International
Broadcasters continues to fall, the selling of the medium in
terms of listener choice becomes harder and harder day by day.
..
DRM needs a brand name, preferably one that works in a number
of major languages, that will explain what the technology is
for, and cannot be confused with something else.
..
As we're less than a year away from the release of the first
'portable' DRM Receivers in significant quantities, I hope
attention now turns to how the technology is going to be sold
to the consumer, especially in the US. A lot of time and effort
has been spent getting to this point, but it could all be
rendered ineffectual by poor marketing.
..
..
something to think about ~ RHF
..
All are WELCOME and "Invited-to-Join" the
ETON 'Elite' E1 XM Radio eGroup on YAHOO !
http://groups.yahoo.com/group/ETON-E1-XM-Radio/
The Topic is the Eton 'Elite' E1 Radio with XM Satellite Receiver
..

Frank Dresser January 14th 05 03:10 PM


"RHF" wrote in message
oups.com...


And since the total number of hours aired by the International
Broadcasters continues to fall, the selling of the medium in
terms of listener choice becomes harder and harder day by day.


Listeners can choose between a large number of very entertaining
conspiranoics and end-timers. Nothing wrong with that.


.
DRM needs a brand name, preferably one that works in a number
of major languages, that will explain what the technology is
for, and cannot be confused with something else.


Is Andy Sennitt serious? Does he really think a gimmicky name is the secret
to DRM success? Let's not forget Sony's well named Beta format lost out to
the other videotape format known by a dopey Three Letter Acronym.
.
As we're less than a year away from the release of the first
'portable' DRM Receivers in significant quantities, I hope
attention now turns to how the technology is going to be sold
to the consumer, especially in the US. A lot of time and effort
has been spent getting to this point, but it could all be
rendered ineffectual by poor marketing.
.
.

Poor marketing might keep one good product from selling, as long as
consumers can choose another good product. Poor marketing won't keep an
important new technology on the shelf. If DRM really meets a need, it will
be as easy to sell as ice water in a crowed desert town.

However, poor market research might well lead a company into wasting alot of
money developing a product few consumers want.

Frank Dresser



RHF January 15th 05 03:04 AM

JD,

Sounds Like Som Goda BAR-B-Q !

HMmmmmm BAR-B-Q ! slurp, Slurp. SLURP !

TIWHA - Thomas Kemper "Big Fat Tuba" OktoberFest Lager
- belch ump pah,
- - Belch Ump Pah.
- - - BELCH UMP PAH !

eat, drink and be merry - enjoy the week-end all ~ RHF

D. Martin January 15th 05 03:31 AM

That barbaque analogy, as it applies to me. I dislike barbaque. If you
knocked on my door, giving the stuff away, I wouldn't eat it. Darren





http://community-2.webtv.net/DEMEM/L...mes/page2.html


Frank Dresser January 15th 05 11:19 PM


"-=jd=-" wrote in message
...


Too true. Poor marketing can also doom an *excellent* product that may

have
been a big hit.

Although my example isn't radio related, it serves as a fair example of

the
impact (or lack of impact) resulting from good marketing. Allow me to moan
the blues for a bit...

Bar-B-Que in this town is worse than "average", and for no good reason.
"Average" BBQ isn't difficult at all. "Good" BBQ isn't really all that
difficult. "OH-MY-GAWD!!!" BBQ may look easy, when done by those who know
what they are doing, but is not as easy as it looks.

A guy opened a small BBQ restaurant that was *behind* a local Italian
restaurant. He had a couple of big problems - his establishment wasn't out
front where you could see it, and he wasn't allowed to put a sign up on

the
street-side of the building.

His BBQ was incredibly good. You could shake (just once) the big, meaty
ribs he cooked and the meat would just fall off the bone onto your plate.
He made his own sauces (three different styles) and all were outstanding.
His prices were about 5% to 10% less than the other BBQ places in town.

His
restaurant was clean, neat and the service was great.

He was in business for 6 months before he had to cut his losses and run.
Why? Not that many people even knew he was open for business and he held
the opinion that (quote) "paid advertising is over-rated"...

Most everyone has a "benchmark" restaurant for whatever. The best steak
you ever had; best breakfast; best dessert; etc. This guy was my benchmark
for great ribs. And, for lack of a bit of marketing, he's out of
business...


There's one comparison which comes to mind. The BBQ joint generated
interest among BBQ enthusiasts, but that interest didn't translate to a
broader interest among the general restaurant consumers. Good marketing
would certainly have helped.

DRM doesn't seem to have much interest even among radio enthusiasts, if the
responses on this forum are any indication. Expecting DRM to generate
interest in shortwave radio among casual radio listeners looks like
somebody's pipe dream.



DRM may or may not be a (good, better, best) broadcasting service. But
without a decent marketing plan, it would be pure luck for *any* product

to
succeed (IMHO).

-=jd=-



Monopolies in vital services don't need marketing. Marketing becomes
increasingly important as the markets become more competitive.

DRM has the monopoly on shortwave digital modulation for international
broadcasting. If people want digital SW broadcasting, DRM is the only game
in town.

So, what's the best way to market digital SW radio? With a gimmicky name?
If the DRM wizards asked me, I'd suggest they need to develop a low cost,
easy to use, long battery life portable radio. I don't know if such a radio
is possible.

Or the old line international broadcasters could broadcast programs which
the casual radio listener would want to listen to. But, since the Cold War
and colonial era have both faded away, I don't know if that's possible,
either.

If Alex Jones and the Prophet of God go to DRM, I'll be right there with
them.

Frank Dresser



Telamon January 16th 05 05:41 AM

In article ,
"Frank Dresser" wrote:

"-=jd=-" wrote in message
...


Too true. Poor marketing can also doom an *excellent* product that
may have been a big hit.

Although my example isn't radio related, it serves as a fair
example of the impact (or lack of impact) resulting from good
marketing. Allow me to moan the blues for a bit...

Bar-B-Que in this town is worse than "average", and for no good
reason. "Average" BBQ isn't difficult at all. "Good" BBQ isn't
really all that difficult. "OH-MY-GAWD!!!" BBQ may look easy, when
done by those who know what they are doing, but is not as easy as
it looks.

A guy opened a small BBQ restaurant that was *behind* a local
Italian restaurant. He had a couple of big problems - his
establishment wasn't out front where you could see it, and he
wasn't allowed to put a sign up on the street-side of the building.

His BBQ was incredibly good. You could shake (just once) the big,
meaty ribs he cooked and the meat would just fall off the bone onto
your plate. He made his own sauces (three different styles) and all
were outstanding. His prices were about 5% to 10% less than the
other BBQ places in town. His restaurant was clean, neat and the
service was great.

He was in business for 6 months before he had to cut his losses and
run. Why? Not that many people even knew he was open for business
and he held the opinion that (quote) "paid advertising is
over-rated"...

Most everyone has a "benchmark" restaurant for whatever. The best
steak you ever had; best breakfast; best dessert; etc. This guy was
my benchmark for great ribs. And, for lack of a bit of marketing,
he's out of business...


There's one comparison which comes to mind. The BBQ joint generated
interest among BBQ enthusiasts, but that interest didn't translate to
a broader interest among the general restaurant consumers. Good
marketing would certainly have helped.

DRM doesn't seem to have much interest even among radio enthusiasts,
if the responses on this forum are any indication. Expecting DRM to
generate interest in shortwave radio among casual radio listeners
looks like somebody's pipe dream.



DRM may or may not be a (good, better, best) broadcasting service.
But without a decent marketing plan, it would be pure luck for
*any* product to succeed (IMHO).

-=jd=-



Monopolies in vital services don't need marketing. Marketing becomes
increasingly important as the markets become more competitive.

DRM has the monopoly on shortwave digital modulation for
international broadcasting. If people want digital SW broadcasting,
DRM is the only game in town.

So, what's the best way to market digital SW radio? With a gimmicky
name? If the DRM wizards asked me, I'd suggest they need to develop a
low cost, easy to use, long battery life portable radio. I don't
know if such a radio is possible.

Or the old line international broadcasters could broadcast programs
which the casual radio listener would want to listen to. But, since
the Cold War and colonial era have both faded away, I don't know if
that's possible, either.

If Alex Jones and the Prophet of God go to DRM, I'll be right there
with them.


They have taken their shot at marketing and blew it big time. They came
out and presented DRM as an open system, which it is not. They state
that it will sound better in the same bandwidth, which it can not. They
state that it can stay in the current channel assignments but does not
spreading out beyond + / - 5KHz.

DRM = Deception Radio Mondiale

It is just a different system with some pluses on one side and
drawbacks on the other side of "better than the current analog system."

For digital to be unquestionably better it would take another approach
than DRM, which would use digital signals to better adapt to the
resultant distortions HF of propagation.

Newer and different does not equate to better.

--
Telamon
Ventura, California

Frank Dresser January 16th 05 07:47 AM


"Telamon" wrote in message
...

They have taken their shot at marketing and blew it big time. They came
out and presented DRM as an open system, which it is not. They state
that it will sound better in the same bandwidth, which it can not. They
state that it can stay in the current channel assignments but does not
spreading out beyond + / - 5KHz.

DRM = Deception Radio Mondiale

It is just a different system with some pluses on one side and
drawbacks on the other side of "better than the current analog system."

For digital to be unquestionably better it would take another approach
than DRM, which would use digital signals to better adapt to the
resultant distortions HF of propagation.


Such a system might be technically better, but would people buy it? The
synchronous detector reduces the problems with SW reception and a radios
with synchronous detectors have been around for years. But radios with
synch detectors haven't taken a large percentage of the radio marketplace.

Technically oriented people see a problem and expect a technically oriented
solution. International broadcasting isn't what what it was twenty years
ago. Thinking that people are being driven away from SW by SW radio's sound
quality is an understandable reaction. But, if sound quality is really the
reason old line international broadcasting is declining, shouldn't radios
with sync detectors have been much more successful?

As I see it, sound quality is irrelevent to the decline of old line
international broadcasting. Governments are less interested in public
diplomacy since the end of the Cold War. Also, people with interent access
have the world's news at their fingertips when they want it, not when the
broadcasts get through.

The problem with DRM, as I see it, isn't marketing, it's market research.
It seems this scheme got started without a firm answer to the question,
"Will people really want to buy this thing?"


Newer and different does not equate to better.


No doubt about that!


--
Telamon
Ventura, California


Frank Dresser



Telamon January 16th 05 07:05 PM

In article ,
"Frank Dresser" wrote:

"Telamon" wrote in
message

gy.com.. .

They have taken their shot at marketing and blew it big time. They
came out and presented DRM as an open system, which it is not. They
state that it will sound better in the same bandwidth, which it can
not. They state that it can stay in the current channel assignments
but does not spreading out beyond + / - 5KHz.

DRM = Deception Radio Mondiale

It is just a different system with some pluses on one side and
drawbacks on the other side of "better than the current analog
system."

For digital to be unquestionably better it would take another
approach than DRM, which would use digital signals to better adapt
to the resultant distortions HF of propagation.


Such a system might be technically better, but would people buy it?
The synchronous detector reduces the problems with SW reception and a
radios with synchronous detectors have been around for years. But
radios with synch detectors haven't taken a large percentage of the
radio marketplace.

Technically oriented people see a problem and expect a technically
oriented solution. International broadcasting isn't what what it was
twenty years ago. Thinking that people are being driven away from SW
by SW radio's sound quality is an understandable reaction. But, if
sound quality is really the reason old line international
broadcasting is declining, shouldn't radios with sync detectors have
been much more successful?

As I see it, sound quality is irrelevent to the decline of old line
international broadcasting. Governments are less interested in
public diplomacy since the end of the Cold War. Also, people with
interent access have the world's news at their fingertips when they
want it, not when the broadcasts get through.

The problem with DRM, as I see it, isn't marketing, it's market
research. It seems this scheme got started without a firm answer to
the question, "Will people really want to buy this thing?"


Newer and different does not equate to better.


No doubt about that!


Your point about wether people will buy into one thing or radio
receiving system over another is the same as any other purchase, which
is finding a solution to a problem. The problem here is the desire to
receive world wide radio stations. In juggling all the parameters of
the individual radios a consumer will determine a cost to benefit ratio
or in other words bang for the buck. Technically it is not hard to find
the best radio or group of radios but the better designed radios with
more bells and whistles will cost more money so it comes down to how
much they are willing to spend to get a radio (solution to the
problem).

In order to get people to spend more money for an item the increase in
the benefit of that item must be greater then the resistance of
spending that extra money. There is no question that synchronous
detection provides a vast improvement in reception but it costs more
money for the modest increase in circuitry. You don't have to have it
in a radio so people still consider it an extra that they may or may
not want to pay for.

If I was Drake or some other radio manufacture that has sync detection
I would have a comparison audio steam on the web site with the same
received signal with and without sync detection (stereo) on, so people
could understand the difference it makes. Currently you have to have a
technical understanding of what that feature does. This requires a
consumer to spend his money first and then find out wether the feature
is worth the extra money. This is a poor way to improve sales.

I think it likely that most SW radio buyers don't understand the
benefit of sync detection unless they already have a radio with that
feature.

I think the DRM people have done a better job in the sales department
with DRM than radio manufactures have done with sync detection. They
have provided comparison audio streams on their web site so you can
hear the difference. They have created a lot of interest with
broadcasters with the promise of reduced electrical costs to broadcast.
They have plenty of hype in the press going with announcements of
various broadcasters currently testing or buying DRM ready
transmitters. You can't read about short wave radio without a mention
of DRM so what's the problem with the acceptance of it?

There are two problems as I see it. First is the cost. The current
system works so DRM is just an improvement of some magnitude. This
improvement must, in the consumers mind, be greater than the increased
cost to buy it or they are not going to buy it.

The second problem is technically DRM does not provide a significant
improvement in reception as this system is depicted. As far as I can
see the only delivered promise so far in this digital system is the
reduced electrical power to broadcast and that is the only thing
driving the change to DRM. The broadcasters not listeners are driving
this change to save on electrical costs.

Unfortunately the consumer of these broadcasts will have to spend more
money on a radio to receive them. Many decades of produced radios will
become obsolete. The reception will not be any better because the
received signal will be weaker. It will not sound any better because
encoding techniques can't make up for bandwidth, which is the same
occupied bandwidth as now. Despite the lower modulation rate multiple
carrier digital approach the signal still spreads out beyond its
specified confines and will interfere with adjacent signals. This is
guaranteed because it is technically very difficult to keep the
transmitter in proper alignment for DRM.

DRM provides no significant benefit to the radio listener only to the
broadcaster is the simple truth. DRM is a snow job on the listener.

DRM = Deception Radio Mondiale

--
Telamon
Ventura, California

RHF January 16th 05 09:00 PM

FD,
..
You may have something here.
..
IIRC - WWV runs a semi-suppressed Carrier with Dual Side Bands.
..
I all of the International Broadcasters did the same and all
new Shortwave Radios had AM-SYNC. Then that just may be the
better 'improvement' for the Media of Shortwave Broadcasting.
..
now why didn't i think of that ~ RHF


All times are GMT +1. The time now is 07:19 AM.

Powered by vBulletin® Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.
RadioBanter.com