RHF wrote:

For One and All,
.
Why Not Call them the "ET" Stores
for Electronics and Technology (ET) Stores.
[ Isn't That What They Are All About ! ]
.
And since they sell so many Celphones
Everyone will know them as by their
New Nick Name "ET Call Homes Stores" )
.
just for the fun of it ~ RHF
.
.
In Canada, they are teamed with Rogers Wireless for cell phones who, outside
of Ontario, have a limited network. They sell more computers, gadgets and
stereos than anything else here. They also still have an excellent parts
department.

A judge in Texas can say whatever he/she wants, but has no jurisdiction in
Canada of any kind. This is likely to start a negotiation and a protracted
legal process versus anything else. Given that this is the largest
electronics retailer in Canada, I'm sure the government would also express
an interest if asked. An associate store in Canada could and should say,
"sue me", and the settlement in this country would have to show that there
were actual damages which would take some other company proving their
profits were hurt. And even if, that may not persuade a court here,if the
suing company looks predatory in any way. Similar settlements have also
taken into account the prior use of the trademark and the damage to the
existing business. A Canadian court is likely to suggest a lengthy time
frame for the name change. And no or very limited exchange of money between
the parties. And this is after mandatory mediation. The laws are
different here. It took more than 5 years for West Edmonton Mall to agree
to stop calling their amusement park "Fantasy Land" after the US company
Disney got worried about it. I'm not sure if furniture giant The Brick has
settled with Brick's Fine Furniture of Winnipeg 15 years after that
started. I don't remember anyone changing their business name from Olympic
when the Olympics have been here, despite the IOC saying they had to.