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Too_Many_Tools wrote:
A company would not hesitate to do a redesign IF the product was profitable. There are several reasons not to do a redesign. 1) There are no resources available to do the redesign. 2) The available resources can do something with a much better return on the investment. 3) Amortizing the cost of the redesign into the future sales would make the redesigned product unprofitable even when the original product was probably profitable. Even in a large company, a redesign usually only involves a few people. That really depends upon how extensive the redesign is and the effort needed to take a new product to market. A redesign may require new certification. Also, only Drake knows how extensive the redesign would have been. Doing a redesign is not a big deal and again would have been done if the company thought the product was profitable. Not knowing the extent of the redesign means that 'not a big deal' most likely does not apply or at least there is no data to support that statement. The underlaying technology is many years old. It might be necessary to refresh much of the design to significantly increase the market life of the product. Having a key component become unavailable happens all the time and companies will do a last time buy to insure the product can be built for decades to come IF the product is profitable. I suspect that more than one component was near the end of its life. Also, carrying material in inventory is very expensive for a company, it ties up money that can be used to get a better return. Very few products have a useful market life of decades, especially when you consider consumer products. Technology based products generally have a very short life due to the speed at which technology changes. The death of the Drake R8B is due to economics and not to technical specs. Most likely true. After all, most companies are in business to make a profit. So economics is a factor. However, without knowing any of the details, and that information is Drake's business, not ours, nobody outside of Drake knows how economics entered into the decision. Technical specs drive the value in the marketplace, leading to sales and profits. The technical specs for the R8B allowed it to be a viable product for many years. Without those specs, the product would probably have been history years ago. The Grundig 800 also continues to live due to economics and not to technical specs. Only partially true. The technical specs are part of what makes the radio successful in the marketplace. It also takes marketing and low cost manufacturing. Many areas enter into the economics. When the economics dictate, the 800 will no longer be available. TMT While those who like the R8B find it unfortunate that Drake is no longer selling the product, we have to also acknowlege that the market for a high end SW receiver is rather small. I think many would like to see some new high end receivers introduced into the market. The success of some of the Chinese manufacturers to bring sub-$100 mediocre radios to the market indicates that there is interest in SW. However, it also indicates that the marketplace isn't willing to spend big dollars for a high end radio. If manufacturers saw a solid, stable demand for high end radios, then you would see more available. Unfortunately, I don't see the demand. Perhaps this means SWLs will need to get back to building their own radios. There are probably enough folks in the group that can make this a reality if we all work together. craigm |
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