Know your listener/market
 

D Peter Maus wrote:

Eric F. Richards wrote:
"David Eduardo" wrote:


Maybe they _wanted_ to continue to work for the company. If they didn't,
they could have resigned and been hired elsewhere. There are no slaves in US
radio.


Of course. Because everyone knows how easy it is to start a new
career in mid-life.

Idiot.



Actually, I highly recommend it.

I did it. So have most of my colleagues.



....because life as a DJ/"on air talent" had become miserable, right?


Your new career is very very closely related to the old one.
Voice-over talent for ads, club remotes, etc., all involve the same
skills you used in your old career: audio mixing, proper mic
technique, "The Voice," and so on. You simply aren't doing it
directly for broadcasting -- you tape a spot, or do your show to a
live audience instead.


It's not like you became an actuary and had to acquire an entirely new
set of skills.



--
Eric F. Richards

"This book reads like a headache on paper."
http://www.cnn.com/2001/CAREER/readi...one/index.html

Know your listener/market
 

Listerner/market,,,,, as pertains to me,here in Jackson,as pertains to
local Jackson area radio stations.FM 96.3 and FM 102.9.Look them up.
cuhulin

Know your listener/market
 

"Eric F. Richards" wrote in message
...


That's not the only instance in which that behavior was used to crush
a competing station. I still resent how WWWM, Cleveland was taken off
the air -- it was the #2 station in its format, and was known for
their careful attention to a clean signal. It was also the favorite
among my circles of friends -- WMMS was simply hot air and distortion.

What was WWWM?

Know your listener/market
 

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:



Maybe they _wanted_ to continue to work for the company. If they didn't,
they could have resigned and been hired elsewhere. There are no slaves in
US
radio.


Of course. Because everyone knows how easy it is to start a new
career in mid-life.

Changing station is not changing career.

Idiiot.

Radio people who are on air, in production and in promotions are vey prone
to changing stations The jokes about U-Hauls are legion among us. I have
lived and worked in 4 countries and 8 states. I have worked for over 200
stations. But the moving is less these days, as consolidation gives new
no-move career paths. Before, to get a raise, you had to move in most cases.

Idiot.

You jus know nothing about how radio works and has always worked.

Know your listener/market
 

"D Peter Maus" wrote in message
...
clifto wrote:
D Peter Maus wrote:
But consider this: As competitive alternatives present themselves,
and Radio adapts to survive, the negative impact of current advertiser
policies and practices will have to change as well. This is the impetus
behind CCU's "Less is More" policy. Its the reason, the VERY reason, why
XM changed their own advertising availablities while they still had
control over them, shifting primary revenue focus from advertising to
subscription.

As soon as they think they have a critical mass of subscribers,
they'll see the profit in advertising.


No question. But that was not the point. The point is that Radio is
responding the the age old complaint about commercial load. Radio does
this frequently, btw. Then returns to maximizing profits through load as
soon as the heat is off again.

What is being missed is tha tthe model, at launch, of XM was to have 6
minutes of commercials on all channels. After about 28 months, they changed
this and the music channels were made commercial free.

Know your listener/market
 

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


In this case, I defer to the M Street data. M Street's Directory has the
credibility today that the Boradcasting Yearbook had from 938 to the
early
90's.


Frankly, no matter what reference you quoted, if you said the sky was
blue I'd go outside to double-check.

Please double check all my facts. You will find that they are totally
verifiable, except those I label sepcifically as coming from proprietary
research.

They were so far ahead of the curve that there were no consumer targeted
radios on the market when they did hte article.

On March 1 of this year?

Correct.

Learn some history and something beyond your calculator. That phrase
was a famous one among the Hollywood Left as they contemplated
McGovern's landslide defeat.

Never heard it.

That's "scewed," properly spelled "skewed." I misspelled it because I
use an open-source software package called SCEW. What's your excuse?

I am dyslexic. Next question.

Programming brings listeners. That is what have done since 1964... or
all
but 4 years of my career. Better programming = more listeners. More
listeners = more revenue.

No, you bring numbers, not listeners. They aren't the same thing.

Advertisers require metrics. that means a cost vs. delivery index, called
cost per point. We do not talk about "listeners" on sales calls. We talk
about the cost to deliver one impression to one percent of the universe in
each metro, called CPP. Advertisers require this... in fact, since they buy
Arbitron (ratings are done for advertisers, not for stations) they already
know what the CPP is and any meeting of a face to face kind is generally to
hammer the CPP lower.

Numbers are the base for most judgments in America. A baseball player is
judged by RBI, ERI, etc. An employee by productivity per person. A car by
MPG or horse power. Advertising is based on cost of delivery.

Know your listener/market
 

"D Peter Maus" wrote in message
...
Eric F. Richards wrote:
"David Eduardo" wrote:


Maybe they _wanted_ to continue to work for the company. If they didn't,
they could have resigned and been hired elsewhere. There are no slaves
in US radio.

Of course. Because everyone knows how easy it is to start a new
career in mid-life.

Idiot.



Actually, I highly recommend it.

Yep. I find I can not usually go more than 8 years max with one company.
Now, I am in my 12th year with one, but I have gone from PD of a talk
station to multiple FM music stations, to national AM PD, to natioanl FM PD
to overseer of research and programming. So I have had 4 or 5 "new jobs" in
12 years. Before that, I worked in Ohio, Ecuador, DC, VA, AL, Puerto Rico (4
tours), Argentina, Mexico, AZ, and CA. And did work in 17 other Latin
American countries and Europe. If I do not move and change jobs, it gets
horribly boring.

I did it. So have most of my colleagues.

Mine too. That is what we talk about when we catch up at meetings and
conventions.

Know your listener/market
 

"D Peter Maus" wrote in message
...
Eric F. Richards wrote:
D Peter Maus wrote:

Advertisers do not sell to Radio, TV, newspapers, etc, they BUY from
them. Advertisers buy media. And they do it based on their data, their
numbers and their own wants or needs.


Sorry, poor choice of words on my part caused by typing faster than I
think. You are, of course, correct.

But their wants or needs aren't necessarily what is good for radio in
the long term.


Nor have the ever been.

It's funny, but true. I collect old Broadcasting Magazines, going back to
the late 30's and have over 1000 of them up to the early 70's. I often grab
a stack and just read them. It is amazing that the issues of 1946 are those
of today.

Example: concerned parents and teachers in 1946 complaining about the bad
influence of Tom Mix and the Lone ranger on youth, and how such shows foment
laziness and lack of attention to school and teach bad habits. Fast forward.
Protests against stations in the mid 50's for playing rock 'n' roll. Fast
forward. Protests in the last few years about hip hop.

The back and forth on ratings is a constant. The protests against "too many
stations on the dial for clear reception" are a constant In fact, the first
in my collection is from a 1929 RaDex magazine, complaining that now that
there were several hundred active stations, the dial was too crowded and
something should be done to get it in order.

I particularly prize an article, also from Radex, about how radio is going
to be ruined and become a relic of the past due to those awful long (one
minute) commercials which will surely doom radio.

There is always some one like Eric who knows everything is wrong, but who
can not come up with anything better, either. Of course, the world is full
of bitchers.

Know your listener/market
 

Bad influence of Tom Mix and the Lone Ranger?,,, What!? You couldn't
find a better influence back then than Tom Mix and the Lone Ranger.Shave
and a haircut,four bits,,,, Who is the barber? Tom Mix.
Kemo Savy,Lone Ranger.
www.krud.com
cuhulin

Know your listener/market
 

"David Eduardo" wrote:


"Eric F. Richards" wrote in message
...


That's not the only instance in which that behavior was used to crush
a competing station. I still resent how WWWM, Cleveland was taken off
the air -- it was the #2 station in its format, and was known for
their careful attention to a clean signal. It was also the favorite
among my circles of friends -- WMMS was simply hot air and distortion.

What was WWWM?



Your reference books don't tell you? Or can't you see past your
calculator?

WWWM, a.k.a. M-105, 105.7. AOR. Broadcast in Dolby-FM. Turned into
WMJI, oatmeal pop.

--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser