"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


In this case, I defer to the M Street data. M Street's Directory has the
credibility today that the Boradcasting Yearbook had from 938 to the
early
90's.


Frankly, no matter what reference you quoted, if you said the sky was
blue I'd go outside to double-check.

Please double check all my facts. You will find that they are totally
verifiable, except those I label sepcifically as coming from proprietary
research.

They were so far ahead of the curve that there were no consumer targeted
radios on the market when they did hte article.

On March 1 of this year?

Correct.

Learn some history and something beyond your calculator. That phrase
was a famous one among the Hollywood Left as they contemplated
McGovern's landslide defeat.

Never heard it.

That's "scewed," properly spelled "skewed." I misspelled it because I
use an open-source software package called SCEW. What's your excuse?

I am dyslexic. Next question.

Programming brings listeners. That is what have done since 1964... or
all
but 4 years of my career. Better programming = more listeners. More
listeners = more revenue.

No, you bring numbers, not listeners. They aren't the same thing.

Advertisers require metrics. that means a cost vs. delivery index, called
cost per point. We do not talk about "listeners" on sales calls. We talk
about the cost to deliver one impression to one percent of the universe in
each metro, called CPP. Advertisers require this... in fact, since they buy
Arbitron (ratings are done for advertisers, not for stations) they already
know what the CPP is and any meeting of a face to face kind is generally to
hammer the CPP lower.

Numbers are the base for most judgments in America. A baseball player is
judged by RBI, ERI, etc. An employee by productivity per person. A car by
MPG or horse power. Advertising is based on cost of delivery.