David Eduardo wrote:
"IonSpot" wrote in message
...
IBOC will be just another failed attempt to "save" AM radio. AM radio
died decades ago as a viable medium.

I see. then why are two of the top 3 billing stations in San Francisco AM?
In fact, a quarter of the top 100 billing stations in the USA are AM.

Without a survey at hand, I assume you are referring to KQED-FM, KGO,
and KCBS.

The bay area has terrible traffic. There are people who drive with KCBS
on the radio all the time. Makes no sense to me as arely does a traffic
report save my arse. The same goes for KGO, though at least they have
talk also.

Due to the terrain of the bay area, AM stations can be heard in more
places. [It's not the LA basin.] Only KFOG comes to mind with a SF and
south bay simulcast, and the number of boosters is quite small.

Most of the San Franciso FMs can't hit the south bay, but the south bay
is part of the the SF region in the Arbitron, right. Even KSFO can
reach south San Jose.


In 1985 I was in the industry and at that time CQUAM AM Stereo was gonna
save AM Radio. It didn't and IBOC won't.

AM swtereo was supposed to launch in 1978. A nasty old man, Leonard Kahn,
sued to try to get his system approved, and it was 1983 before a decision
was made. By that time, AM had gone form 60% of all listening to 40%, and
there was no chance to revive it. Plus, the early C Quam was not a
particularly good system, especially in cars.