HD/IBOC article by Mark Ramsey
 

Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the evolution
of HD/IBOC:

http://www.hear2.com/2005/05/the_premature_d.html

HD/IBOC article by Mark Ramsey
 

wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

HD/IBOC article by Mark Ramsey
 

David Eduardo wrote:
wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

David,

You are spewing the bull**** again, here is his background and
companies:

Hear2.0 is the very first audio entertainment strategy company. It is
the sister company to Mercury Radio Research, a leading provider of
strategic research services to the radio industry.

MARK RAMSEY, PRESIDENT

As head of one of the radio industry's leading research companies,
Mercury Radio Research. Mark Ramsey has been a key strategic advisor to
many broadcasters nationwide, including CBS Radio, Entravision
Communications, Saga Communications, Susquehanna Radio, Corus
Entertainment, and many others. Ramsey has published articles in all
the major radio trade publications and is a recognized radio futurist.

Ramsey is the author of the well-known and widely-quoted Radio
Marketing Nexus - now the home of hear2.0.

Ramsey's most recent book aimed at broadcasters, Fresh Air: Marketing
Gurus on Radio, has been recently released, and is available through
Amazon.com and Barnes and Noble.

HD/IBOC article by Mark Ramsey
 

wrote in message
oups.com...

David Eduardo wrote:
wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

David,

You are spewing the bull**** again, here is his background and
companies:

Hear2.0 is the very first audio entertainment strategy company. It is
the sister company to Mercury Radio Research, a leading provider of
strategic research services to the radio industry.


You are reading right from Mr Ramsey's website.

Hear 2.0 is a brand new company, and there is not much that indicates it has
any customers. It is part of a blog, for gawd's sake, not an enterprise.

Mark'sw radio research company does perceptual and music testing, just like
a couple of dozen other companies do. It is not the largest, like Coleman,
Critical Mass Media, Broadcast Architecture, Paragon, etc. It is not the
smallest, but is at the small side. It is hardly a trendsetter.

Heck, I have done projects for Susquehanna, Infinity, and a bunch of similar
companies in the US... and for some that are even bigger outside the US. I
could write about the same thing as what follows:

MARK RAMSEY, PRESIDENT

As head of one of the radio industry's leading research companies,
Mercury Radio Research. Mark Ramsey has been a key strategic advisor to
many broadcasters nationwide, including CBS Radio, Entravision
Communications, Saga Communications, Susquehanna Radio, Corus
Entertainment, and many others. Ramsey has published articles in all
the major radio trade publications and is a recognized radio futurist.

Mark is a good researcher. I admire a lot of what he has done. However, he
is off base on the HD thing and, as I have cited, is actually wrong on some
key facts... probably because he has not spent enough time reviewing the
history of broadcasting. He is a smart guy, and I doubt he would like you
using out of context his opinions.

HD/IBOC article by Mark Ramsey
 

David Frackelton Gleason, posing as 'Eduardo', struggled to write:

wrote in message
oups.com...

David Eduardo wrote:
wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

David,

You are spewing the bull**** again, here is his background and
companies:

Hear2.0 is the very first audio entertainment strategy company. It is
the sister company to Mercury Radio Research, a leading provider of
strategic research services to the radio industry.

You are reading right from Mr Ramsey's website.

Hear 2.0 is a brand new company, and there is not much that indicates it has
any customers. It is part of a blog, for gawd's sake, not an enterprise.

Mark'sw radio research company does perceptual and music testing, just like
a couple of dozen other companies do. It is not the largest, like Coleman,
Critical Mass Media, Broadcast Architecture, Paragon, etc. It is not the
smallest, but is at the small side. It is hardly a trendsetter.

Heck, I have done projects for Susquehanna, Infinity, and a bunch of similar
companies in the US... and for some that are even bigger outside the US. I
could write about the same thing as what follows:

MARK RAMSEY, PRESIDENT

As head of one of the radio industry's leading research companies,
Mercury Radio Research. Mark Ramsey has been a key strategic advisor to
many broadcasters nationwide, including CBS Radio, Entravision
Communications, Saga Communications, Susquehanna Radio, Corus
Entertainment, and many others. Ramsey has published articles in all
the major radio trade publications and is a recognized radio futurist.

Mark is a good researcher. I admire a lot of what he has done. However, he
is off base on the HD thing and, as I have cited, is actually wrong on some
key facts... probably because he has not spent enough time reviewing the
history of broadcasting. He is a smart guy, and I doubt he would like you
using out of context his opinions.

YOU are off base on HD/IBOC, oh retarded one.

HD/IBOC Article by Mark Ramsey
 

RHF wrote:
DE,

Mark Ramsey offers some interesting insight and intriguing questions.

You should write a point-by-point rebuttal and market it for print in a

trade publication.

and that is the way i see it ~ RHF
.
.
. .

David Eduardo wrote:
wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

Actually, get onto the Hear2.0 home page, scroll down, and search on,
"HD radio" - ther e is a wealth of information, that DE won't be able
to rebutt.

HD/IBOC article by Mark Ramsey
 

David Eduardo wrote:
wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

DE,

You are truly, "king of the spin-doctors" - and who was one of his
customers - CBS Radio, one among many ! And, his company is the first
of its kind !

HD/IBOC Article by Mark Ramsey
 

wrote in message
ups.com...

RHF wrote:
DE,

Mark Ramsey offers some interesting insight and intriguing questions.

You should write a point-by-point rebuttal and market it for print in a

trade publication.

and that is the way i see it ~ RHF
.
.
. .

David Eduardo wrote:
wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the
evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

Actually, get onto the Hear2.0 home page, scroll down, and search on,
"HD radio" - ther e is a wealth of information, that DE won't be able
to rebutt.

HD works for its announced purpose, which is improving local listening to
local stations.

Unless something out of the wild happens with RIAA (which would require a
new chipset design for the "flag") there is nothing stopping HD at this
point, despite what consultants who seldom see the inside of a radio station
say.

HD/IBOC Article by Mark Ramsey
 

David Eduardo wrote:
wrote in message
ups.com...

RHF wrote:
DE,

Mark Ramsey offers some interesting insight and intriguing questions.

You should write a point-by-point rebuttal and market it for print in a

trade publication.

and that is the way i see it ~ RHF
.
.
. .

David Eduardo wrote:
wrote in message
oups.com...
Mark Ramsey, president of Hear2.0, the audio entertainment strategy
company, and Mercury Radio Research, is very critical of the
evolution
of HD/IBOC:

Hear 2.0 is basically a one man consultancy. Mercury is a good research
company, but among the smaller ones. I know nobody who has used it.

In other words, consider that consultants who do blogs are selling
something.

Actually, get onto the Hear2.0 home page, scroll down, and search on,
"HD radio" - ther e is a wealth of information, that DE won't be able
to rebutt.

HD works for its announced purpose, which is improving local listening to
local stations.

Unless something out of the wild happens with RIAA (which would require a
new chipset design for the "flag") there is nothing stopping HD at this
point, despite what consultants who seldom see the inside of a radio station
say.

Irrelevant. You're BUSTED.

HD/IBOC Article by Mark Ramsey
 

David Eduardo wrote:
"RHF" wrote in message
oups.com...
DE,

Mark Ramsey offers some interesting insight and intriguing questions.

You should write a point-by-point rebuttal and market it for print in a

trade publication.

and that is the way i see it ~ RHF

Interesting idea, but most publications have beaten HD to death... RW is
full of pros and cons. Interestingly, the cons are all from folks who don't
run stations or are at stations that don't want to spend any capex dollars.

The end result is that HD is now on 1000 stations, with another 1000 on the
way and another 1000 committed for. Just the first 1000 reach over 70% of
the US population.

Irrelevant. You are BUSTED.