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Longtime radio programmer Michael Spears lost his long battle with cancer
two weeks ago, passing away on October 25th in Dallas, TX. For those unaware, Michael was a three-time winner of Billboard Magazine's "Program Director of the Year" award, and his stations were recipients of "Station of the Year" on three separate occasions. He was inducted into the Texas Radio Hall of Fame in 2004. He had previously served as President of the Dallas Press Club. Although those achievements just barely scratch the surface of all the things he accomplished during his illustrious career. Those in the Dallas/Fort Worth area, and anyone who followed Top 40 radio around the country in the 1970s, are no doubt familiar with his work. In the 1960s, he was a disc jockey on Gordon McLendon's flagship station, KLIF, The Mighty 1190, using the name Hal Martin. From there, he worked at CKLW/Windsor-Detroit, KGB/San Diego and WYSL/Buffalo. He returned to Dallas in 1972 to program McLendon's legendary FM, KNUS ("KayNews 99"), until leaving in 1973 to program RKO General's KFRC/San Francisco during the tail end of the Drake era. He later programmed KHJ/Los Angeles before buying a station, WPLP in Tampa/St. Petersburg, where he also programmed the station. From Tampa, he served as programming consultant for KFJZ/Fort Worth-Dallas, and was involved with the station when it changed call letters to KEGL and became "Eagle 97." He moved back to Dallas/Fort Worth in the 1980s, where he served as Program Director for KKDA (K-104), and led the station to #1 in the Arbitron ratings, a feat that was virtually unheard of for an Urban station at that time. (Friends of Michael thought it was pretty funny when he -- a white man -- won "Black Programmer of the Year" while at K-104.) He later moved to Chicago, where he programmed WPNT, until returning to Dallas for the final time in the 1990s to program NewsRadio 1080 KRLD, where he remained for about 7 years. He left the station a few years ago and applied his efforts to various consulting endeavors, most notably when he worked with the City of Dallas in formulating a strategy for them to decide what to do with the city-owned classical station, WRR. He also worked in helping to syndicate various talk shows, including America at Night, Healthy Living Radio with Dr. Ken Cooper, Inside Sports Medicine with Dr. T. O. Souryal and others. At the time of his death, he'd been working with fellow Dallas radio legend George Gimarc on the development of a new radio format protocol (which you will no doubt hear about in the future, as it is very much still on track to be unveiled before too long -- when you hear the name SASS, you'll know Michael was involved). On a personal note, Michael first brought me to Dallas (where I worked for the better part of 25 years) to be part of that legendary staff at KNUS in 1972 (almost all of whom are now enshrined in the Texas Radio Hall of Fame), and gave me the air name Christopher Haze. In 1980, while he was consulting KFJZ-FM, he persuaded owner Gery Swanson to hire me as Program Director, where we flipped the station's call letters to KEGL, and I remained to program The Eagle for six years. In the 1980s, he gave me my first-ever job as a station signature imaging voice, for his news/talk station, WPLP, in Tampa/St. Pete. Upon his return to Dallas at KRLD in the mid-1990s, where his predecessor had used me primarily as merely a graphic artist, Michael virtually saved my career by once again utilizing me on the programming side, where I'd spent my entire career. In 1999, he introduced me to the folks at Cumulus, which opened the door for me to run their national production facility, which eventually led me to launching my own company, Brown Media, Inc., in 2001 here in Atlanta. I just returned yesterday from Dallas, where I spoke at the memorial service on Sunday, and also attended a wonderful "Friends of Michael" celebration that night. It was attended by over 150 industry legends, including the entire 1972 KNUS staff -- Bart McLendon, Ken Dowe, Beau Weaver, Kevin McCarthy, Jim White, Tommy Kramer, Dave Cooke, Jo ("Darcy Kane") Interrante, Nick Alexander (who orchestrated the event) and myself. Not to mention many other Dallas-area radio people, including Tyler Cox, Jerry Bobo, Bob Morrison, Jack Hines, Bob Stevens, Larry Shannon, Todd Whitthorne, Eric Chase (the KNUS one), Bob Hathaway, Roger Emrich, Mike Rogers, David Gold, Dwayne Dancer, Lynne Haze, and, as Michael used to say in many radio promos, "others too numerous to mention." Also on hand were several folks who worked with Michael at KFRC, including the legendary music director Dave ("The Duke") Sholin, Eric Chase (the KFRC one, now known as Paul Christie in Houston), Les Garland, Kevin Metheny, and others. Both the memorial service and the celebration afterwards were nothing short of a "Who's Who" of radio for the past 4 decades. Michael Spears' contributions to radio were enormous, and the vast number of people who showed up for the memorial service from around the country was clear evidence that he touched many lives. But his most lasting contribution will likely be one we worked on together at KRLD (although I must say that my involvement was very much on the periphery). He was the creator of the Amber Plan, which began as nothing more than a fax machine in the KRLD control room with all the other DFW-area radio stations' fax numbers and law enforcement agencies programmed into its memory. Today, after years of refinement, you all know it as the national Amber Alert System. It all started from KRLD's studios at The Ballpark in Arlington. I am proud to have worked with Michael on so many different occasions, but most of all I am blessed to have been able to call him a dear friend, and to have benefitted from his uncanny ability to bring many different people together. Through him, I have many more friends than I might otherwise have had. Michael Spears will be sorely missed. Randy Brown aka "Christopher Haze" President Brown Media, Inc. Atlanta, GA www.brownmedia.net |
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