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![]() David Eduardo wrote: wrote in message oups.com... On Mar 25, 8:07?pm, "David Eduardo" wrote: wrote in message oups.com... On Mar 25, 5:53?pm, "RHF" wrote: Even if I didn't despise him, you are absolutely correct. Even when I show him the Arbitron ratings for the 50kw AM stations (most are #1 and almost all are in the top-5): They are not top 5 in 25-54. That is all that matters. That is all that matters to you - they are still in the top-5. As I said, no station cares about the 12+ numbers. Generally, we don't even look at them... we look at our target ages, which are always somewhere in between 18 and 54. Similarly, advertisers do not look at 12+, ever. What is wrong with me? Why can't I type what I mean and get it right the first time??? What I meant to say is that stations and advertissers deeply about the 12+ numbers. |
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