"WBRW" wrote in message
...


Furthermore, 930 WPAT is a hodge-podge of time-brokered ethnic
programming, and 1480 WZRC is all-Chinese.

Furthermore, WPAT is highly profitable, and the programs serve specialized
communities that may have no other source for such programming.

Under this "hodge podge" standard, every TV station in America qualifies;
different programs for different folks at different times of the day. It is
just block programming. It was also radio's model during its first 30 years.

Exactly what is the point
of broadcasting these zero-ratings, zero-advertiser, zero-listener
formats in IBOC digital??

You are saying Chinese speakers are less likely to be interested in improved
audio quality than non-Chinese. Or are you saying they are less deserving?
Less worth?

BTW, most of the brokered shows on these stations are chock full of local
commercials for community stores, busniesses and services. Such formats
don't show in ratings mostly because Arbityron has no Asian interviewers and
does not do ethnic weighting for Asians. The staitons have listeners,
advertisers and high billings.

And as for 710 WOR, most of its 85-year-old
listeners probably don't even know what "digital" means.

You are off by 26 years. WOR's average age is 59.

WABC's average age is 54 and WCBS-AM's is 52.

I happen to be somewhere in that range and digital is very interesting to
me. And to many contemporaries I know.

Regardless
of its technical flaws, IBOC might have a chance if they put it on
something like Radio Disney (1560 WQEW), as an attempt to attract more
younger listeners to the AM band.

Again, it appears you are saiying that Asina listeners are of no value, or
are undiscriminating in taste or unsophisticated. Which is it?

Otherwise, it's just being wasted
on the type of listeners who haven't bought a new radio since 1974.

I bought my last one, oh, 3 weeks ago. It is a combined digital recorder,
digital playback and AM FM radio with a computer interface for storing MP3's
recorded off the air. A scaled version is being readied for marketing to
Rush listeners who want to record and listen later; the average age of them
is about 57. So much for your theories about technology. You are talking
about the generation that grew up with the first transistor radios, avidly
took to the cassette medium and rapidly gravitated to VHS, CD's, and DVDs.