"BriMaloney" wrote in message
...
(Rich Wood)
I'd say the list looks about right to me. at least the top 10.

The first 10 names or the "top ten" list with many more than that?

The
most interesting list will be the next one once Michael Savage's major
losses (KSFO and WABC) are factored in. I think you'll se a very
dramatic loss. KNEW offers no competition to KSFO. It'll take decades
to equal the KGO/KSFO influence on San Francisco. KGO just reached its
100th straight book as #1.


It depends on how badly CC wants KNEW to succeed. If they really put some
effort (marketing money) behind it, it could have a chance.

KNEW does not cover the entire market, so it is totally crippled at the
offset.

KSFO is in good shape as long as it has Rush but needs some freshening up
elsewhere. It just took a big hit in San Jose and other outside markets
and a
small one in SF. Interesting to see what will happen.

San Jose is an embedded market, as is Santa Rosa. Both are using very small
numbers of diaries, and tend to wobble; San Jose is about a quarter
Hispanic, so that causes the non-Hispanic population figures to be less
reliable. The SF numbers include both of these markets, and no other market
is significant for KSFO... as in producing sales (althought they were up a
tick in Monterey). In fact, in SF, the station was well within its range of
the last 10 books in the just-released Spring 2003 estimates.

KSFO has been 5.0, 4.1, 4.2, 4.0 5.7, 4.0 in the last 18 months in San Jose.
The aberration is the 5.7, not the 4.0. The station did not take a big
hit... it actually got a big kiss 3 months ago. It's in range, that's all.

The SF market is so geographically large, only a couple of stations fully
cover it day and night, and those are AMs like KNBR... even KGO loses a
piece to the E when they go directional at night. KNEW is not one of the
signals that can claim near complete coverage.