On 23 Jul 2003 15:03:37 GMT, ojnkugh (BriMaloney)
wrote:

(Rich Wood)
I'd say the list looks about right to me. at least the top 10.

The first 10 names or the "top ten" list with many more than that?

The top ten names on the list look right to me.

The most interesting list will be the next one once Michael Savage's major
losses (KSFO and WABC) are factored in. I think you'll se a very
dramatic loss. KNEW offers no competition to KSFO. It'll take decades
to equal the KGO/KSFO influence on San Francisco. KGO just reached its
100th straight book as #1.

It depends on how badly CC wants KNEW to succeed. If they really put some
effort (marketing money) behind it, it could have a chance.

KNEW is in Oakland and simply doesn't have the signal the competition
has. To beat KGO and KSFO they'll have to come up with an entire
lineup of Limbaugh quality talent. As a former ABC employee I'm
willing to bet that the San Francisco stations are left alone. No
corporate interference, no voicetracking, no corporate contests, etc.
Both Mickey Luckoff, the GM and Jack Swanson the OM/PD are brilliant
programmers and marketers. They haven't been beaten on KGO for 100
books (25 years).

Don't ever, ever believe what you read in ads or press releases about
syndicated programming. One small network claims more than 100
stations for a show that's actually on 3. It claims 500 affiliates.
Not a chance.

Exactly. Here's another scam: claiming in ads that you are cleared in San
Francisco, when your affiliate is in Napa or Santa Rosa, etc., or your
"Seattle" station actually in Port Angeles. I've seen this in trade ads.

Not my ads. I'm no longer with the network that makes those kinds of
claims. (Not WOR).

Also, watch out for ads that claim percentage increases in audience.
"Buford Pudwallop has increased WXXX's audience by 400%." Generally
they don't tell you that WXXX had a .1 and, even with the 400%
increase barely makes the book.

Yes, and what demo are they using? Men 85+? They don't always tell you.

If you're an Arbitron subscriber they'll be on your case very quickly
if you don't source your information.

Rich