On 22 Aug 2003 17:11:23 GMT, Rich Wood
wrote:


That's not our experience in New York. On 9/11 WINS had an AQH of more
than 900,000. I can't help it if they're too dumb to figure out how to
change bands on their radios. WCBS had an AQH of more than 300,000.
Both are awesome figures.

These figures came directly from an Arbitron representative at an R&R
Talk convention. Such figures had never been seen before.

Maybe all those people didn't realize they were listening to AM
stations.

It would be more accurate to say that younger listeners don't know AM
exists -- especially teens. I have a young lady working in my
newsroom who claims never to have listened to AM radio, even up to
this day, and being aware of its existence only in the vaguest sense
before starting to work in radio. (She had also never seen a 45 RPM
record, and didn't know what they are until I showed her one that
happened to be lying around in one of the studios). She turns 19 in a
couple of months. I think she's probably typical of her age group,
judging from conversations I've had over the past few years.

Mark Howell