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Is radio seasonal?
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September 19th 03, 08:56 PM
Mike Ward
Posts: n/a
On 7 Sep 2003 19:20:02 GMT,
(RadioGal12) wrote:
Radio's pretty steady throughout the year, unlike television (broadcast and
cable/satellite) whose viewership decreases during warmer weather months - a
good reason why you see a lot of re-runs during the summer months.
There are some in-format differences within radio...for example, the
summer book is usually close to insignificant to a news/talk format
station. But CHR/Top 40 stations do a lot during the summer.
Mike
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