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GELLER MEDIA INTERNATIONAL NEWSLETTER
September 2003

WHICH ONE GETS TO INTERVIEW THE GOOD GUESTS?

Do you remember the bible story, the one where two women fight over which is=
=20
the true mother of a baby? And King Solomon offers to solve the problem by=20
slicing the child in half? On a strange level this is not an unfamiliar dyn=
amic=20
to many program directors and executive producers at radio and TV stations=20
with interactive talk programming. =20

The question: Who decides, of the many talented interviewers and hosts you=20
have on the station, which of your on-air talent gets to interview the "hot"=
=20
guest?

You may be familiar with the situation. A big name celebrity, politician,=20
sports figure or author is in town, or available to be on the station. Ever=
yone=20
wants to do the interview. But the guest is only going to be able to do ONE=
=20
interview? Or, say, even if you can get the interviewee on more than one sho=
w,=20
it may not be good programming to overkill with overexposure or "too much"=20=
of=20
this guest, even though the hosts or presenters may REALLY want to do it.

Think about the listener. Ask: What am I offering my audience that he/she=20
cannot get elsewhere? Also take a look at the entire media landscape. We d=
o=20
not work in a vacuum. The audience also gets their news and information fro=
m=20
OTHER sources. Has this person been all OVER the other TV, radio and newspa=
per=20
in the market this week? Are we just one more stop on a long list of "media=
=20
exposure" for this subject or person? If a subject is overexposed, though i=
t=20
may be fun for the people at the station to interview a high profile=20
personality or political mover, ask: Will it be boring to the listener?

If this has NOT happened at your station, consider yourself fortunate. =20
Otherwise, here are a couple of proven ideas to try to work it out internall=
y. =20
NOTE: None of these are particularly fair, but they are time tested and can=20=
work=20
to create powerful radio.

PROBLEM: Everyone fights over wanting to interview the same guest:

Who is the "King Solomon" in the station? =20
Whether it is the PD, executive producer, or even the general manager,=20
someone has to make the call and everyone must agree and take directive from=
the=20
final deciding voice. The talent must defer to and follow. You don't want=20=
to=20
run into the "ask mom, then if you don't like the answer, ask dad=E2=80=A6"=20=
syndrome=E2=80=A6
I've seen it happen more than once, if a talent doesn't like an answer or=20
decision, he or she will go up a level and take it to someone else. This c=
auses a=20
multitude of management problems. Try to avoid this by setting rules and=20
systems in place and explaining the thought process BEFORE the situation occ=
urs.. =20


GUIDELINES:

It makes sense to put the "hottest" guests/experts in morning or afternoon=20
drive times, traditionally when most people are listening. If the producers=
and=20
hosts cannot agree on who gets the guest, then the one with the biggest=20
audience/daypart wins.

To appease the other hosts, and recycle content for the audience, one way=20
that might satisfy disgruntled hosts, presenters and producers is to take th=
e=20
interview with the high profile celebrity, politician, author, sports figure=
,=20
etc. and take three small key sound bites
That can serve as open phone talking points for discussion for OTHER shows.=20=
=20
When the other show hosts air these "pieces" of the interview from this=20
morning, it can be introduced with "If you did not happen to catch this morn=
ing's=20
interview with J-Lo, The Pope, or whomever, here's a bit of what he/she said=
on=20
our morning show=E2=80=A6Then the host, through powerful radio techniques (f=
ocus,=20
engage, opinion, position and storytelling) can use those sound bite comment=
s as=20
content to "spark" a unique discussion now.

If a few of the topics the person hit upon included powerful storytelling,=20
authentic self revelation, strong opinion or position, or something about=20
health, heart, money or simply talkable topics that can be continued within=20=
THIS=20
show=E2=80=A6then it can work and the audience feels they've "heard" the big=
guest. =20
It's not the guest, it is the CONTENT. So if the show is riveting, powerful=
=20
radio, and works. Then everyone is happy.

If a host or producer has a special prior relationship with the interviewee,=
=20
or a personal connection to either the guest or the public relations person,=
=20
that host gets to do the interview. Again, this may not seem "fair" but thi=
s=20
works.

Again, in principle, I am against this, however, in the rare instance when a=
=20
guest MIGHT appear on two shows on the station or network, it is vital that=20
the interviews be COMPLETELY different. So if he/she goes on in the morning=
=20
talking politics, then shows up again at night, try to do something ELSE, or=
=20
unexpected content with the subject say, "desert island discs," romantic adv=
ice or=20
storytelling or even favorite recipes. Anything, fresh, relatable and new,=20
NOT repeating exactly what happened this morning.

10th ANNUAL GELLER MEDIA INTERNATIONAL PRODUCER'S WORKSHOP in NEW YORK:

If you've faced this or any other "producer" dilemmas, you may benefit from=20
our upcoming Producer's Workshop! It takes place in New York, on Saturday,=20
October 11th (we do this on a Saturday so producers and programmers and host=
s can=20
actually COME to it without missing work) there are student or between gig=20
rates available and if you come in on Friday, you might also want to come al=
ong=20
on the New York station tours, which are included in the workshop at no extr=
a=20
cost. Each participant of the workshop receives a complimentary copy of THE=
=20
POWERFUL RADIO WORKBOOK and is a unique opportunity to meet other people who=
se=20
work has them "facing the blank page" from around the USA and around the=20
world.
If you would like to attend, early registration is $189. BEFORE Sept. 16th,=20
then $225 after that. If you are interested, you can contact us by phone at=
=20
1212-580-3385 or fax at 1212-787-6279 or you'll find more information on th=
e=20
workshop and can register online at www.gellermedia.com


NAB/ PHILADELPHIA - If you are planning to attend the NAB in Philadelphia, I=
=20
hope you'll come say hello. I will be presenting LifeStage Demographics on=20
Friday, October 3rd at 1:45 PM. =20

NAB EUROPE/ and a few weeks later in London, if you are planning to attend=20
the European NAB, October 19-21, they've invited me to do a session for prog=
ram=20
directors on Powerful Airchecking - and talent development. There are still=
=20
places available for that closed session, however you do have to sign up, (n=
o=20
extra cost to NAB registrants) by contacting Mark Rebholz at =
g
Also in London, I'll be moderating the "case study" looking at the successfu=
l=20
relaunch of LBC's talk format, LBC is the oldest commercial radio station in=
=20
London, they relaunched the talk format last January. (www.lbc.co.uk)

Grow your audience and increase ratings!
REGISTER NOW-=20

Don't miss the 10th Annual
GELLER MEDIA INTERNATIONAL -=20
PRODUCER'S WORKSHOP OCTOBER 11th, In NEW YORK

WHEN: Saturday, October 11, 2003 -8:30 AM-4:30 PM
WHE The Cornell Club in New York City
6 E. 44th (just steps away from Grand Central station in Midtown Manhattan)

PRE REGISTRATION REQUIRED

HOW TO REGISTER -online at www.gellermedia.com
or call or fax for a registration form.. 212 580 3385 (phone) email=20
or FAX 212 787-6279
COST: Registration $189. ($225 after September 16th)=20
*Includes Luncheon and- all registrants will receive a complimentary copy of=
=20
Valerie Geller's book: THE POWERFUL RADIO WORKBOOK-The Prep, Performance &=20
Post Production Planning ($39.95) =20

This annual worldwide broadcast creativity workshop in New York is for you i=
f=20
your work has you "facing the blank page..."

Don't miss this unique day in New York! Take your opportunity to network,=20
meet and share ideas with producers, on air presenters, managers and program=
mers=20
from radio from around the world!

And don't be fooled by the title for "Producers." This workshop in New Yor=
k=20
is for programmers, on air talent, producers and news. Any one who has to=20
come up with ideas to get an audience, on air, is welcome. We include both=20=
TV=20
and radio in the mix. The theme: "Facing the Blank Page=E2=80=A6" The focu=
s is on=20
creative content, NEVER BE BORING, and powerful promotions.


=C2=B7 FACING THE BLANK PAGE
=C2=B7 KEEPING IT "POWERFUL - EVEN ON A DULL DAY
=C2=B7 IDEAS, IDEAS, IDEAS!
=C2=B7 HANDLING "CHALLENGING ON-AIR PERSONALITIES
=C2=B7 PROMOTING EFFECTIVELY AT LITTLE OR NO COST
=C2=B7 NEVER BE BORING

Take this opportunity to learn, and meet top broadcasters who work every day=
=20
to come up with ideas to get and keep audiences! From all formats, from all=
=20
over the world. Plus GREAT Seminar sessions, idea swap, network, plus learn=20
techniques that work to make it powerful=E2=80=A6 from an amazing slate of w=
orkshop=20
leaders! =20

Including: "Creative Animal" and promotions expert Doug Harris, offering=20
ideas on low cost practical promotions to get the word out about your show=
=E2=80=A6The=20
creativity sessions will feature Lifetime Cable TV Program Director Alan=20
Sternfeld on targeting, 1010 WINS news personality Lee Harris, Syndicated Ho=
st and=20
WOR/NY Personality Lionel, Former - Airplay Monitor's Editor now head of=20
programming for Edison Research, Sean Ross, KEYNOTE LUNCHEON SPEAKER: Talker=
s Magazine=20
Publisher Michael Harrison; AM 770 WABC New York top rated "Curtis & Kuby"=20
Producer Erik Hastings on show prep, powerful call screening and developing=20
humor, Valerie Geller, author and international talk consultant: "What work=
s=20
around the world..." and much much more. Don't miss it. Early Registration=
is=20
$189. USD. includes luncheon and a complimentary copy of The Powerful Radio=20
Workbook. Registration $225. after September 16th.

Ask about student or "between gig" rates. And if you are interested, on=20
Friday, prior to the workshop, October 10th, New York area radio station to=
urs are=20
offered free of charge for workshop participants

For more contact Geller Media International at www.gellermedia.com, email=20
or phone 1 212 580 3385 or fax 1 212 787 6279.


Here's what a few of last year's attendees had to say about the workshop:

WMCA/NY Drive presenter Kevin McCullough says: "Don't miss this day! I tell=
=20
everyone I talk media with to attend!"

Uunco Cerfontaine, former PD of Radio 538, now with Radio Veronica in the=20
Netherlands says:" This annual producers seminar draws talent from all corne=
rs of=20
the globe to the city that lives and breathes radio: New York. Valerie Gelle=
r=20
is an inspiring coach and is unique in showing how to make radio powerful.=20
Whether you work at a CHR or a talk station, this is a radio event you simpl=
y=20
cannot miss!"

Clear Channel's WGST/Atlanta JOBTALK host Margot King: " I've had proven=20
results with increased audiences from working with ideas from this workshop.=
...All=20
in all, a valuable day." =20

Come, if you can, meet people, connect for the next gig if you need to or=20
just exchange great usable ideas with broadcasters from all over the world,=20=
who=20
are working with the Powerful Radio Methods! You won't want to miss this uni=
que=20
day in New York City. =20

VALERIE GELLER SCHEDULE
As always, there are windows available within this schedule should you or=20
your station wish to schedule time with Valerie Geller or one of the Geller=20=
Media=20
International associates.


USA
September 16-30=20
New York City

USA
October 1-3=20
NAB Philadelphia
For more information www.nab.org

October 5-11=20
NEW YORK

OCTOBER 11th, 2003
SATURDAY
THE 10th ANNUAL GELLER MEDIA INTERNATIONAL PRODUCER'S WORKSHOP
at the Cornell Club in New York, from 8:30 AM-4:30 PM for more info=20
www.gellermedia.com


October 17- November 19
EUROPE/London
EUROPEAN NAB in London at the Hilton Metropole October 19-21,
For more information www.nab.org

EUROPE./London
October 22, Radio Academy-- Powerful Programming/Powerful Marketing -- for=20
more info www.radioacademy.org

EUROPE
October 23- November 5
London, UK: Creating Powerful Radio Sessions and one-on-ones with presenters

EUROPE
November 6-18
Sweden, Holland, Germany
Creating Powerful Radio Sessions and one-on-ones with presenters and news.

USA
November/December=20
New York, Washington DC, Boston

USA
December 2003
Los Angeles, San Francisco, Vancouver

2004
USA January/Feb

USA: February 25-28
TAMPA, FL
"Creating Powerful Radio"
American Music Public Radio Program Directors
www.amppr.org


Geller Media International is a full service broadcast consulting company. =20
working with more than 500 stations in 27 countries to create powerful radio=
..
Valerie Geller is also the author of Creating Powerful Radio, A=20
Communicator's Handbook and The Powerful Radio Workbook: The Prep, Performan=
ce & Post=20
Production Planning
Geller Media Phone 1-212-580-3385, Fax 1-212-787-6279


** Geller Media International Newsletter. All rights reserved. Copyright=20
2003 Geller Media International. Please do not reprint without permission.




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HTMLFONT FACE=3Darial,helveticaFONT SIZE=3D2BGELLER MEDIA INTERNATI=
ONAL NEWSLETTER/BBR
September 2003BR
BR
BWHICH ONE GETS TO INTERVIEW THE GOOD GUESTS?/BBR
BR
Do you remember the bible story, the one where two women fight over which is=
the true mother of a baby?  And King Solomon offers to solve the probl=
em by slicing the child in half?  On a strange level this is not an unf=
amiliar dynamic to many program directors and executive producers at radio a=
nd TV stations with interactive talk programming.  BR
BR
The question: Who decides, of the many talented interviewers and hosts you h=
ave on the station, which of your on-air talent gets to interview the "hot"=20=
guest?BR
BR
You may be familiar with the situation. A big name celebrity, politician, sp=
orts figure or author is in town, or available to be on the station.  E=
veryone wants to do the interview.  But the guest is only going to be a=
ble to do ONE interview? Or, say, even if you can get the interviewee on mor=
e than one show, it may  not be good programming to overkill with overe=
xposure or "too much" of this guest, even though the hosts or presenters may=
REALLY want to do it.BR
BR
Think about the listener.  Ask: What am I offering my audience that he/=
she cannot get elsewhere?  Also take a look at the entire media landsca=
pe.  We do not work in a vacuum.  The audience also gets their new=
s and information from OTHER sources.  Has this person been all OVER th=
e other TV, radio and newspaper in the market this week?  Are we just o=
ne more stop on a long list of "media exposure" for this subject or person?&=
nbsp; If a subject is overexposed, though it may be fun for the people at th=
e station to interview a high profile personality or political mover, ask: W=
ill it be boring to the listener?BR
BR
If this has NOT happened at your station, consider yourself fortunate. =
Otherwise, here are a couple of proven ideas to try to work it out internal=
ly.  NOTE: None of these are particularly fair, but they are time teste=
d and can work to create powerful radio.BR
BR
BPROBLEM/B: Everyone fights over wanting to interview the same guest:BR=

BR
Who is the "King Solomon" in the station?  BR
Whether it is the PD, executive producer, or even the general manager, someo=
ne has to make the call and everyone must agree and take directive from the=20=
final deciding voice.  The talent must defer to and follow.  You d=
on't want to run into the "ask mom, then if you don't like the answer, ask d=
ad=E2=80=A6" syndrome=E2=80=A6I've seen it happen more than once, if a talen=
t doesn't like an answer or decision, he or she will go up a level and take=20=
it to someone  else.  This causes a multitude of management proble=
ms.  Try to avoid this by setting rules and systems in place and explai=
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BR
BGUIDELINES:/BBR
BR
It makes sense to put the "hottest" guests/experts in morning or afternoon d=
rive times, traditionally when most people are listening.  If the produ=
cers and hosts cannot agree on who gets the guest, then the one with the big=
gest audience/daypart wins.BR
BR
To appease the other hosts, and recycle content for the audience, one way th=
at might satisfy disgruntled hosts, presenters and producers is to take the=20=
interview with the high profile celebrity, politician, author, sports figure=
, etc. and take three small key sound bitesBR
That can serve as open phone talking points for discussion for OTHER shows.&=
nbsp; When the other show hosts air these "pieces" of the interview from thi=
s morning, it can be introduced with "If you did not happen to catch this mo=
rning's interview with J-Lo, The Pope, or whomever, here's a bit of what he/=
she said on our morning show=E2=80=A6Then the host, through powerful radio t=
echniques (focus, engage, opinion, position and storytelling) can use those=20=
sound bite comments as content to "spark" a unique discussion now.BR
BR
If  a few of the topics the person hit upon included powerful storytell=
ing, authentic self revelation, strong opinion or position, or something abo=
ut health, heart, money or simply talkable topics that can be continued with=
in THIS show=E2=80=A6then it can work and the audience feels they've "heard"=
the big guest.  It's not the guest, it is the CONTENT.  So if the=
show is riveting, powerful radio, and works.  Then everyone is happy.=
BR
BR
If a host or producer has a special prior relationship with the interviewee,=
or a personal connection to either the guest or the public relations person=
, that host gets to do the interview.  Again, this may not seem "fair"=20=
but this works.BR
BR
Again, in principle, I am against this, however, in the rare instance when a=
guest MIGHT appear on two shows on the station or network, it is vital that=
the interviews be COMPLETELY different.  So if he/she goes on in the m=
orning talking politics, then shows up again at night, try to do something E=
LSE, or unexpected content with the subject say, "desert island discs," roma=
ntic advice or storytelling or even favorite recipes.  Anything, fresh,=
relatable and new, NOT repeating exactly what happened this morning.BR
BR
B10th ANNUAL GELLER MEDIA INTERNATIONAL PRODUCER'S WORKSHOP in NEW YORK:/=
BBR
BR
If you've faced this or any other "producer" dilemmas, you may benefit from=20=
our upcoming Producer's Workshop!  It takes place in New York, on Satur=
day, October 11th (we do this on a Saturday so producers and programmers and=
hosts can actually COME to it without missing work) there are student or be=
tween gig rates available and if you come in on Friday, you might also want=20=
to come along on the New York station tours, which are included in the works=
hop at no extra cost.  Each participant of the workshop receives a comp=
limentary copy of THE POWERFUL RADIO WORKBOOK and is a unique opportunity to=
meet other people whose work has them "facing the blank page" from around t=
he USA and around the world.BR
If you would like to attend, early registration is $189. BEFORE Sept. 16th,=20=
then $225 after that.  If you are interested, you can contact us by pho=
ne at 1212-580-3385 or fax at 1212-787-6279  or you'll find more inform=
ation on the workshop and can register online at www.gellermedia.comBR
BR
BR
NAB/ PHILADELPHIA - If you are planning to attend the NAB in Philadelphia, I=
hope you'll come say hello.  I will be presenting LifeStage Demographi=
cs on Friday, October 3rd at 1:45 PM.  BR
BR
NAB EUROPE/ and a few weeks later in London, if you are planning to attend t=
he European NAB, October 19-21, they've invited me to do a session for progr=
am directors on Powerful Airchecking - and talent development.  There a=
re still places available for that closed session, however you do have to si=
gn up, (no extra cost to NAB registrants) by contacting Mark Rebholz at mreb=
BR
Also in London, I'll be moderating the "case study" looking at the successfu=
l relaunch of LBC's talk format, LBC is the oldest commercial radio station=20=
in London, they relaunched the talk format last January.  (www.lbc.co.u=
k)BR
BR
Grow your audience and increase ratings!BR
REGISTER NOW- BR
BR
Don't miss the 10th AnnualBR
/FONTFONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3=
FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"BGELLER MEDIA INTERNATIONA=
L - BR
PRODUCER'S WORKSHOP OCTOBER 11th, In NEW YORKBR
BR
/FONTFONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D2=
FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"/BWHEN: Saturday, October=20=
11, 2003 -8:30 AM-4:30 PMBR
WHE The Cornell Club in New York CityBR
6 E. 44th (just steps away from Grand Central station in Midtown Manhattan)=
BR
BR
BPRE REGISTRATION REQUIREDBR
BR
HOW TO REGISTER/B -online at Bwww.gellermedia.comBR
/Bor call or fax for a registration form..B 212 580 3385/B (phone)&nbs=
p; email or FAX  212 787-6279BR
COST: Registration /FONTFONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR=
: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"B$189.=
/FONTFONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D2=20=
FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"/B  ($225 after Septem=
ber 16th) BR
*Includes Luncheon and- all registrants will receive a complimentary copy of=
Valerie Geller's  book: BTHE POWERFUL RADIO WORKBOOK-The Prep, Perfo=
rmance & Post Production Planning ($39.95)  BR
/BBR
This annual worldwide broadcast creativity workshop in New York is for you i=
f your work has you "facing the blank page..."BR
BR
Don't miss this unique day in New York! Take your opportunity to network, me=
et and share ideas with producers, on air presenters, managers and programme=
rs from radio from around the world!BR
BR
And don't be fooled by the title for "Producers."   This workshop=20=
in New York is for programmers, on air talent, producers and news.  Any=
one who has to come up with ideas to get an audience, on air, is welcome.&n=
bsp; We include both TV and radio in the mix.  The theme: "Facing the B=
lank Page=E2=80=A6"  The focus is on creative content, NEVER BE BORING,=
and powerful promotions.BR
BR
BR
=C2=B7 FACING THE BLANK PAGEBR
=C2=B7 KEEPING IT "POWERFUL - EVEN ON A DULL DAYBR
=C2=B7 IDEAS, IDEAS, IDEAS!BR
=C2=B7 HANDLING "CHALLENGING ON-AIR PERSONALITIESBR
=C2=B7 PROMOTING EFFECTIVELY AT LITTLE OR NO COSTBR
=C2=B7 NEVER BE BORINGBR
BR
Take this opportunity to learn, and meet top broadcasters who work every day=
to come up with ideas to get and keep audiences!  From all formats, fr=
om all over the world. Plus GREAT Seminar sessions, idea swap, network, plus=
learn techniques that work to make it powerful=E2=80=A6 from an amazing sla=
te of workshop leaders!  BR
BR
Including: "Creative Animal" and Bpromotions expert Doug Harris/B, offer=
ing ideas on low cost practical promotions to get the word out about your sh=
ow=E2=80=A6The creativity sessions will feature BLifetime Cable TV Program=
Director Alan Sternfeld/B on targeting, B1010 WINS news personality Lee=
Harris/B, Syndicated Host and WOR/NY BPersonality Lionel/B, Former -=20=
Airplay Monitor's Editor now head of programming for BEdison Research, Sea=
n Ross/B, KEYNOTE LUNCHEON SPEAKER: BTalkers Magazine Publisher Michael=20=
Harrison; /BAM 770 WABC New York top rated "BCurtis & Kuby" Producer=
Erik Hastings/B on show prep, powerful call screening and developing humo=
r,  BValerie Geller, author /Band Binternational talk consultant:=
/B"What works around the world..." and much much more.  Don't miss i=
t.  Early Registration is $189. USD. includes luncheon and a compliment=
ary copy of The Powerful Radio Workbook.  Registration $225. after Sept=
ember 16th.BR
BR
Ask about student or "between gig" rates. And if you are interested, on Frid=
ay, prior to the workshop, October 10th,  New York area radio station t=
ours are offered free of charge for workshop participantsBR
BR
For more contact Geller Media International at www.gellermedia.com, email vg=
or phone 1 212 580 3385 or fax 1 212 787 6279.BR
BR
BR
Here's what a few of last year's attendees had to say about the workshop:BR=

BR
WMCA/NY Drive presenter Kevin McCullough says: "Don't miss this day!  I=
tell everyone I talk media with to attend!"BR
BR
Uunco Cerfontaine, former PD of Radio 538, now with Radio Veronica in the Ne=
therlands says:" This annual producers seminar draws talent from all corners=
of the globe to the city that lives and breathes radio: New York. Valerie G=
eller is an inspiring coach and is unique in showing how to make radio power=
ful. Whether you work at a CHR or a talk station, this is a radio event you=20=
simply cannot miss!"BR
BR
Clear Channel's WGST/Atlanta JOBTALK host Margot King: " I've had proven res=
ults with increased audiences from working with ideas from this workshop...A=
ll in all, a valuable day."  BR
BR
Come, if you can, meet people, connect for the next gig if you need to or ju=
st exchange great usable ideas with broadcasters from all over the world, wh=
o are working with the Powerful Radio Methods! You won't want to miss this u=
nique day in New York City.  BR
BR
BVALERIE GELLER SCHEDULE/BBR
IAs always, there are windows available within this schedule should you or=
your station wish to schedule time with Valerie Geller or one of the Geller=
Media International associates./IBR
BR
BR
USABR
September 16-30 BR
New York CityBR
BR
USABR
October 1-3 BR
NAB PhiladelphiaBR
For more information www.nab.orgBR
BR
October 5-11 BR
NEW YORKBR
BR
/FONTFONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3=
FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"BOCTOBER 11th, 2003BR
SATURDAYBR
THE 10th ANNUAL GELLER MEDIA INTERNATIONAL PRODUCER'S WORKSHOP/FONTFONT =20=
COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D2 FAMILY=3D"SAN=
SSERIF" FACE=3D"Arial" LANG=3D"0"/BBR
at the Cornell Club in New York, from 8:30 AM-4:30 PM for more info www.gell=
ermedia.comBR
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October 17- November 19BR
EUROPE/LondonBR
EUROPEAN NAB in London at the Hilton Metropole October 19-21,BR
For more information www.nab.orgBR
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EUROPE./LondonBR
October 22, Radio Academy-- Powerful Programming/Powerful Marketing -- for m=
ore info www.radioacademy.orgBR
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EUROPEBR
October 23- November 5BR
London, UK: Creating Powerful Radio Sessions and one-on-ones with presenters=
BR
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EUROPEBR
November 6-18BR
Sweden, Holland, GermanyBR
Creating Powerful Radio Sessions and one-on-ones with presenters and news.B=
R
BR
USABR
November/December BR
New York, Washington DC, BostonBR
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USABR
December 2003BR
Los Angeles, San Francisco, VancouverBR
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2004BR
USA January/FebBR
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USA: February 25-28BR
TAMPA, FLBR
"Creating Powerful Radio"BR
American Music Public Radio Program DirectorsBR
www.amppr.orgBR
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Geller Media International is a full service broadcast consulting company.&n=
bsp; BR
working with more than 500 stations in 27 countries to create powerful radio=
..BR
Valerie Geller is also the author ofBI Creating Powerful Radio, A Commun=
icator's Handbook /B/IandBI The Powerful Radio Workbook: The Prep, P=
erformance & Post Production Planning/B/IBR
Geller Media Phone 1-212-580-3385, Fax 1-212-787-6279BR
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** Geller Media International Newsletter. All rights reserved.  Copyrig=
ht 2003 Geller Media International.  Please do not reprint without perm=
ission.BR
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