"Sven Franklyn Weil" wrote in message
...


Ditto, why cluster all the spots in 10 minute sweeps twice an hour
instead of breaking them up into frequent two or three minute breaks
so it SEEMS like less commercials are being played?

Tons of research has been done on this, and fewer stops create far less tune
out. Generally, tune out occurs in the first spot, so there is no
disadvantage to running many at a time.

In general, stations that went to fewer stops have increased ratings while
those adding more have gone down in ratings.

The "never more than a minute from music" sounded good, but did not work.