Doug Smith W9WI wrote in
:

Sven Franklyn Weil wrote:
Ditto, why cluster all the spots in 10 minute sweeps twice an hour
instead of breaking them up into frequent two or three minute breaks
so it SEEMS like less commercials are being played?

Isn't the point to increase "Time Spent Listening" to be full 15 minute
blocks so the station gets credit for that? If you run two 10 minute
breaks, you can have 20 minutes of programming between them gaining 40
minutes Time Spent Listening over the course of the hour assuming one
comes back after the commercials.

If you had only 5-10 minute blocks of programming with commericlas in
between, you would never get the 15 minute blocks of Time Spent
Listening that radio stations seem to want.

Am I correct on this or way off?

Mike