On 22 Dec 2003 17:53:53 GMT, "M. Hale"
wrote:

A question related to all of this: In the Williamsport ratings, who
would get credit if someone wrote down in their diary that they were
listening to WHOT? WHOT at the time was not in Williamsport, it was
elsewhere - Youngstown, Ohio as Steven Sobol mentioned. On the same
vien would 103.9 WHOT or just 103.9 give credit to WHTO - the real 103.9
in Muncy (Williamsport)? Obviously, a radiophile who put down WHTO
would do the station best since they'd definitely get credit.

If WHTO had "WHOT" registered with Arbitron as their on-air slogan,
they'd get credit for any "WHOT" in the diaries. Probably full
credit, as the Youngstown station's signal comes nowhere near the
Williamsport market.

They'd also get credit if someone marked down "103.9", since they
automatically get credit for on-frequency mentions. So, if they
registered "WHOT" and someone marked down "103.9 WHOT", there's no
doubt who they're hearing.

Mike